ABOUT US

 

 

 

 

Overview
 

National CineMedia (NCM) is America’s Movie Network. As the #1 Millennial weekend network in the U.S., NCM is the connector between brands and movie audiences. According to Nielsen, more than 750 million moviegoers annually attend theaters that are currently under contract to present NCM’s Noovie pre-show in 58 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 21,000 screens in over 1,700 theaters in 188 Designated Market Areas® (all of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. 

 

 

 

Cinema Pre-Show Program
 

NCM’s Noovie pre-show gives movie audiences a reason to arrive at the theater early to discover what’s next, with exclusive entertainment content, in-theater gaming, and engaging advertising from national, regional and local brands. Noovie showcases entertainment content from Amazon, AT&T, The Walt Disney Studios, Google, Nintendo, Turner Broadcasting System, and more.

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  • Average unduplicated weekly audience represents a Nielsen rating of 8.4 for Adults 18-49 and a 10.5 cume for Millennials (Adults 18-34), making NCM's Noovie pre-show one of the top 10 primetime shows in the U.S. every week.
  • Multiple versions presented every month, targeted by film rating.

 

NCM Digital

Noovie also goes beyond the big screen with a growing digital ecosystem including:

  • Noovie.com  Noovie.com is the go-to digital destination for all things movies, including trailers, showtimes, tickets, and more.
  • Noovie Shuffle — Shuffle is Noovie’s new movie trivia mobile game. Designed as a web app at www.noovie.com/shuffle, Shuffle is a whirlwind collection of card-based movie-trivia mini-games where players must answer questions as quickly as possible to earn points before time runs out. Questions will come fast and furious, and players will be sorting, flinging, and swiping cards at a breakneck pace to accumulate points and earn the best score.
  • Noovie Arcade — Hold on to your popcorn, because your movie experience just got a whole lot better! Movie audiences nationwide can play big screen interactive augmented reality (AR) games on their mobile phones by using Noovie Arcade, the revolutionary companion app for the Noovie pre-show. Available free in the iTunes and Google Play stores, Noovie ARcade gives movie fans the chance to enjoy a gaming experience like no other while waiting for their feature film to start. To play, audiences only need to download the app and arrive at their local Noovie theater early to catch the Noovie pre-show, which will prompt viewers to open the app and aim their phones at the big screen when it’s time to play. Then, through their mobile phone, the movie theater will transform into a larger-than-life game setting! After the game, audiences can check the leaderboard to see how they rank and share their score with friends.
  • Fantasy Movie League — Fantasy Movie League (FML) is the box office predictions game that combines the fierce competition of fantasy sports with the insanely popular world of entertainment and movies. It’s easy to play but challenging to master. Movie fans can play for free by downloading the app in the iTunes or Google Play stores, or visiting www.fantasymovieleague.com to set up their own private league with co-workers, friends and family, or play in public leagues against anyone. Players become virtual theater owners and select which movies to show that weekend to earn the biggest box office. Winners can score great prizes every week, ranging from movie gift certificates, to T-Shirts, to premiere tickets and other special prizes from movie studio partners. Whether it's studying the upcoming film slate, watching FML’s advice shows, listening to the FML podcast, setting their line-ups, or checking the final results every Monday, fans engage with the game all week long.
  • Cinema Accelerator — Cinema Accelerator expands cinema advertising beyond the theater environment to reach digitally connected moviegoers before and after the movie experience, both online and on mobile devices. Cinema Accelerator identifies moviegoers through exclusive first party data sources including geo-location services, beacons and transactional data for the theaters in our network. Using the moviegoer as a filter, brands can target specific demographics, genres and more to reach those moviegoers through multiple digital channels wherever they may be seeking entertainment information and content.

 

The NCM Network
 

  • Over 1,700 theaters
  • Over 21,000 movie screens
  • 3 million+ seats
  • Reaches over 750 million moviegoers annually according to Nielsen
  • All of the top 50 U.S. markets
  • 188 U.S. Designated Market Areas®
  • 48 states and the District of Columbia
  • Over 3,000 Lobby Entertainment Network (LEN) screens in over 1,500 theaters

 

 

Movie Theaters
 

  • NCM Founding Member Theater Circuits: AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group.

  • NCM Affiliate Theater Circuits include: Atrium Stadium Cinemas, Select B&B Theatres, Bow Tie Cinemas, Cinergy, Cinetopia, Coming Attractions Theatres, Fairchild Cinemas, Far Away Entertainment, Fountain Stone, Fox Theatres, Galaxy Theatres, Georgia Theatre Company, Golden Star Theatres, Golden Ticket Cinemas, Goodrich Quality Theatres, High Sierra Theatres, Infinity Theaters, Kerasotes ICON Theatres, L.A. Live, Larry H. Miller/Megaplex Theatres, Legacy, Loeks / Celebration! Cinemas, Main Street Theatres, Marquee Cinemas, MCIC, Inc, Metropolitan Theatres, Misty Fairchild Theatre, MJR Digital Cinemas, Moviescoop, Movie Tavern by Marcus, Moviehouse & Eatery, Odyssey Theatres, O'Neil Cinemas, Peak Cinemas, Pecan Pie Productions, Picture Show Theatres, R/C Theatres, Reel Lux Cinemas, Rosecrest Entertainment, Santikos Theatres, Shelbyville Theatres, ShowBiz Cinemas, Sonora Entertainment Group / Cinema Latino, Southeast Cinemas / Ayrsley, Southern Theatres, Star Cinema Grill, Texas Cinemas/EVO Entertainment, The Palace at Bergenfield, United Entertainment Corporation, Venue Cinemas, West Mall Theatres, Inc., White Mountain Entertainment Theatres, Xscape / Alliance Management.

 

 

Beyond the Big Screen
 

  • NCM Hollywood Studio Promotions — Entertainment marketing partnerships with studios including Disney, Fox, Lionsgate, Sony, Universal, and Warner Bros. 

  • Entertainment Marketing — Exclusive relationships with The Oscars®, Twitter, Entertainment Weekly, and the GRAMMY Awards®.
  • Lobby Promotions — Box office handouts, exit sampling, concessions, signage, lobby displays, tabling and product demonstrations, interactive kiosks, and more.
  • Lobby Entertainment Network (LEN) — Over 3,000 screens in over 1,500 movie theater lobbies. 

 

 

 

Data and Targeting 

  • Cinema Audience Targeting Optimizer (CATO) — Allows advertisers to go beyond targeting by MPAA rating (G/PG, PG13 and R) to build media schedules at the film and genre level.
  • Data Management Platform (DMP) — NCM’s Nielsen Marketing Cloud Data Management Platform (DMP) houses thousands of first-, second- and third-party consumer data sets, including rich moviegoer data derived from loyalty programs, mobile panels, beacon networks and credit card purchases. The first of its kind in the cinema industry, the DMP offers transaction-based insights, better targeted campaigns, and closed-loop ROI.

 

 

 

Management Team

  • Thomas F. Lesinski — CEO and Director
  • Clifford E. Marks — President
  • Katie Scherping – Chief Financial Officer
  • Scott Felenstein – Executive Vice President & Chief Revenue Officer
  • Sarah Hilty – Senior Vice President & General Counsel
  • Rick Butler — Senior Vice President, Chief Digital Officer
  • Chuck Fredrick — Senior Vice President, Chief Information Officer
  • Adam Johnson — Senior Vice President, Operations & Planning

 

 

Headquarters
 

6300 South Syracuse Way
Suite 300
Centennial, CO 80111

 

 

National Sales Offices
 

  • New York, NY
  • Chicago, IL
  • Los Angeles, CA
  • Additional local/regional representatives throughout the U.S.

 

 

NCM on the Web
 

 

 

NASDAQ: NCMI
 

National CineMedia, Inc. (NASDAQ:NCMI) owns a 48.6% interest in, and is the managing member of, National CineMedia, LLC.