IN THE NEWS

  • November 2, 2018
    MarTech Today
    Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s embrace of pre-show AR.
  • November 2, 2018
    VR Focus

    Starting from 2nd November, audiences will be able to play interactive AR title Ralph Breaks the Internet on the Noovie  ARcade companion app ahead of the film’s release on 21st November. In the experience, they’ll be able to enter the virtual Pancake Milkshake Café and tap the buttons to feed the Kitty and Bunny as fast as they can – just like in the official teaser trailer.

  • November 1, 2018
    MediaPost

    Disney’s preshow AR game called “Wreck-It Ralph” has been created in a collaboration with National Cinemedia. Moviegoers will be promoted to open the company's Noovie Arcade mobile app and aim their phone camera at the movie screen, which starts the AR experience.

     
  • November 1, 2018
    Mobile Marketer

    Disney's game tie-in with "Ralph Breaks the Internet" transforms theaters into giant video game screens through AR tech and is a creative way to engage audiences at the movies, where many people spend time looking at their phones waiting for the show to begin. The movie is well suited for a game tie-in, given that its main characters are based on those from a video game, while the trailers show popular internet brands like Facebook, Google and Snapchat.

  • October 31, 2018
    MovieWeb

    The Walt Disney Studios is also the premiere studio collaborator for NCM's Noovie Backlot content segments, offering movie audiences a unique behind-the-scenes looks at upcoming films from Disney, Pixar, Marvel Studios and Lucasfilm. Said NCM Chief Digital Officer, Rick Butler.

  • October 31, 2018
    MarketWatch

    Beginning November 2, movie audiences nationwide can play along with Disney’s Wreck-It Ralph in a new big screen interactive augmented reality (AR) game from Noovie ARcade, the revolutionary companion app for the Noovie pre-show. The new Ralph Breaks the Internet game– the first studio collaboration for Noovie ARcade – is an exciting part of the marketing campaign forRalph Breaks the Internet, which hits theaters nationwide on

  • October 25, 2018
    SHOOT

    Butler has extensive experience in the digital entertainment space and is perhaps best known as the executive behind Fandango, building that $500 million e-commerce revenue channel both as chief operating officer, and later as EVO (NBCU) & general manager, Fandango following the company’s acquisition by Comcast.

  • October 24, 2018
    BoxOffice Pro

    Prior to this, Butler had been working with the NCM Digital team as a consultant as President of Playa Vista Consulting, serving as the visionary behind NCM’s new Noovie.commovie search and discovery destination.

  • October 24, 2018
    Film Journal International

    National CineMedia (NCM) has named Rick Butler to the role of Chief Digital Officer.  In his new role, Butler will lead the company’s digital products and data initiatives to deliver both innovative consumer experiences and new ways for brands to connect with movie audiences.

  • October 22, 2018
    Film Journal International

    Ask the Audience is a monthly feature from Film Journal International and National CineMedia (NCM) that allows you to ask an audience of 5,000 frequent moviegoers, known as NCM’s Behind the Screens panel, the pressing questions of our industry.

  • October 19, 2018
    MediaPost

     

    Focused on building out many in-theater consumer apps and platforms, one of the goals of National CineMedia, the in-theater advertising company, is to position itself as a first-party researcher

  • October 10, 2018
    Marketing Industry News

    To participate in the Halloween experience, a moviegoer downloads and opens National Cinemedia’s free iOS or Android Noovie ARcade app and points her smartphone at the screen when prompted. A visual trigger on the screen shows a 35-second playthrough AR experience seen though the phone and superimposed over the theater screen:

  • October 10, 2018
    MarTech Today

    Called the Noovie ARcade Halloween Experience, it will be available through Halloween night by National Cinemedia, which describes itself as the largest cinema advertising network in North America.

  • October 10, 2018
    Marketing Land
    National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’ favorite holiday.
  • October 5, 2018
    All Hallows Geek

    A unique augmented reality (AR) horror experience just launched across movie screens nationwide from Noovie. Moviegoers who have, or download, the the Noovie ARcade app will have the opportunity to experience the Noovie ARcade Halloween Experience now through Halloween on over 20,800 movie screens in over 1,650 top theaters across the country, including AMC, Cinemark, Regal Entertainment Group, and 55 other regional and local exhibitors.

  • October 4, 2018
    VR Focus

    With the spooky Halloween holiday coming up fast, many people will be planning to head to the cinema to take in a horror film. Customers across the USA will be able to get in the mood for a fright with an augmented reality (AR) pre-show which will be available at selected theatres across the US.

  • October 2, 2018
    Mobile Marketer

    National CineMedia's Noovie ARcade app is taking those couple of minutes waiting in the theater for a show to begin to offer an experience to a mobile audience, likely capturing the coveted teen audience. Now that 89% of U.S. teens own a smartphone, according to a survey by Common Sense Media, they increasingly rely on their mobile devices for entertainment, socializing with friends and communicating with parents. 

  • October 2, 2018
    Hollywood Life
    Don’t you wish you could be entertained at the movies, before the movie even comes on! Now you can with the Noovie ARcade app — An augmented reality Halloween experience! Learn all about it, here.
  • September 28, 2018
    MediaPost

    The AR horror experience is launching in National CineMedia's Noovie pre-show on 21,000 movie screens in 1,700 theaters across the country, including AMC, Cinemark and Regal Entertainment Group.

  • September 19, 2018
    Film Journal International

    We all know that the success of our businesses revolves around the quality of the moviegoing experience. To keep up with consumers’ ever-growing expectations, as well as the competition, more and more exhibitors are considering whether a renovation that would include improvements such as more comfortable seating, advanced sound systems, and newly upgraded movie formats (i.e. 3D, 4D), is a smart investment. 

  • August 12, 2018
    Deadline

    Brand partners included Johnny Rockets, a Monster Jam Custom Meg Truck appearing at Staples events (12M customer reach), a Twizzlers animated short (reaching 15M), Intel, and CineMedia’s in-theater Noovie pre-show program which ran a behind-the-scenes piece at the major chains (38M reach).

  • August 10, 2018
    The Hollywood Reporter

    Promotional partners include: Noovie, which offered an exclusive behind-the-scenes look at the pic that compared it to Jurassic Park and other “big creatures we thought were extinct” movies.

  • August 6, 2018
    Film Journal International

    Moviegoing is an experience. Arriving at the theatre early, grabbing your popcorn and soda, choosing the best seat—it’s all part of the moviegoing magic. But, what do you do when you’re at your seat but have some time to kill before the movie starts? You use your smartphone, don’t you? 93% of Millennials always bring their phones to a movie theatre and 75% use their phone while in the auditorium. We wanted to discover how people use smartphones in the movie theatre to

  • August 2, 2018
    Thrive Global

    I had the pleasure of interviewing Andy England, CEO of National CineMedia (NCM), an executive with a long and storied career in business, media and marketing for brands from top companies including MillerCoors, OpenTable, Hershey, Nabisco and Cadbury Schweppes. In his current role, he connects brands to movie audiences through NCM’s Noovie movie theater pre-show and growing suite of digital products including Noovie ARcade and Fantasy Movie League.

  • August 2, 2018
    Bonfort's Wine and Spirits Journal

    When it comes to building brands, screen advertising has historically been the largest share of spend because it offers the biggest impact. There’s no doubt that on-premise trial is important, and sponsorships also provide the opportunity for sampling at some of the most aspirational events. With the growth of alcohol distribution in cinemas, the opportunity to both advertise on the big screen and have a drink in the consumer’s hand while they’re watching that ad is very

  • July 18, 2018
    AdAge

    The two ads, "Bus" and "Surprise," directed by Somesuch's Daniel Wolfe, are leveraging a media deal with National CineMedia, the country's largest cinema media vendor, to appear before films including "Jurassic World" and "Mama Mia: Here We Go Again."

  • July 10, 2018
    Film Journal International

    We all know that the moviegoing experience is constantly evolving, and one of the major developments over the past several years has been the rise of dine-in theatres. It takes the classic “dinner and a movie” combination and houses it in one convenient (and profitable) location. In fact, 45% of the Behind the Screens panelists say that the main reason they visit dine-in theatres is because they appreciate the convenience of being able to eat, drink, and watch a movie at the same

  • July 10, 2018
    Film Journal International

    There’s an old Hollywood adage that says, “Give the people what they want, and they’ll come!” As it turns out, that’s not only true for movies, but for movie pre-shows as well. Cinema advertising has come a long way since newsreels and slide carousels, and for exhibitors and advertisers alike, today’s pre-shows should be all about audience engagement with great content and interactivity.

  • July 10, 2018
    Film Journal International

    With more theatres offering cinemagoers the opportunity to arrive later thanks to the option of reserving their auditorium seats in advance, “Noovie gives movie audiences a reason to arrive early to discover what's next,” says National CineMedia (NCM) chief executive officer Andy England.

  • July 3, 2018
    Tech Tango Today

    Hold on to your popcorn, because your movie experience just got a whole lot better!  Movie audiences nationwide can play big screen interactive augmented reality (AR) games on their mobile phones by using the new Noovie Arcade app,

  • June 28, 2018
    Denver Business Journal

    National CineMedia (NCM), America’s Movie Network, has named Jerry Canning to the new role of Vice President, Digital Ad Sales. A digital industry thought-leader with long stints at Facebook and Google, Canning will lead the company’s digital advertising sales efforts and help connect brands to movie audiences through NCM’s digital products including Cinema Accelerator, Noovie ARcade, and Fantasy Movie League.

  • June 20, 2018
    ABC News 13 WLOS

    Summer movie night with the family just got an extra perk. See how you can play interactive augmented reality games on the big screen on your night out.

  • June 20, 2018
    iPad Wisdom

    Movie night with family and friends at AMC, Cinemark, Regal and other theaters just got an extra perk. Arrive at the theatre early for pre-show viewing and augmented reality game play.   With the new Noovie ARcade app movie audiences nationwide can now play big screen interactive augmented reality (AR) games on their mobile phones.  There’s no extra fee.  It is all designed for pre-movie entertainment and fun.

  • June 13, 2018
    Hollywood Reporter

    Disney promoted the movie through the Noovie preshow package for National CineMedia with clips, behind-the-scenes footage and more. The studio also took advantage of a renewed agreement with McDonald's to put movie-themed toys in the fast food chain's Happy Meals.

  • June 12, 2018
    Chief Executive

    Chief Executive spoke with England about the value that a CMO brings to the CEO role, how a CMO’s expertise with digital advertising/marketing and unique perspective makes him/her the ideal CEO in an ever-changing digital world and how his role is similar—and different—from his time as a CMO.

  • June 1, 2018
    Film Journal International

    80% of the Behind the Screens panelists feel safe at the movie theatre, so many of the safety procedures you already have in place are effective. Anecdotally, when asked if they had dealt with any public safety incidents while at the theatre, many reported being present for a fire drill that turned out to be a false alarm. Almost all of the comments were positive, saying that the staff did an excellent job at keeping the crowd safe and organized. 

  • May 15, 2018
    Inc.

    "[It's] a historical novel, but for me, it's a tale about overcoming adversity with grit, determination and relentless optimism. Whether in a start-up or an established business, competition makes it hard to drive profitable growth. While it's critical to have smart strategies, superior leadership and execution through optimism, I find that grit and determination are invaluable. The Power of One is also a great read, which is why it's one of the few 

  • May 8, 2018
    Cheddar

    With the traditional advertising platform being pushed to the side, how are companies getting their brand in front of consumers? One idea is to capture a room full of people already staring at a screen...at the movies. Andy England, CEO and Board Director at National CineMedia, joins to discuss how the company is using augmented reality to keep theater-goers engaged, and advertisers happy.

  • May 7, 2018
    Crixeo

    Sports fans obsess over their fantasy teams. Movie fans obsess over upcoming releases and debate the potential box office success or ultimate failure of a film. With Fantasy Movie League, created by ESPN senior fantasy sports analyst Matthew Berry and other gaming industry veterans, movie fans around the world have a place to take the prediction talk further and get competitive in an online social gathering setting.

  • May 7, 2018
    Film Journal International

    Later presentations come courtesy of National CineMedia—offering insight on what the modern moviegoer wants out of their theatrical experience through their Ask the Audience survey program, which you can catch a sample of every month in their FJI column.

  • May 4, 2018
    Denver Business Journal

    National CineMedia (NCM), America’s Movie Network and the U.S. representative to the Cannes Lions International Festival of Creativity, is proud to present the winning teams of this year’s U.S. Young Lions competitions. Over 350 entries were submitted this year from teams of young professionals working for Advertising, Digital, Media, Creative, and PR companies or agencies as well as in-house marketing teams.

  • May 2, 2018
    Film Journal International

    Marketing is a fundamental part of any successful business model, but it can sometimes be difficult to measure the effectiveness of your campaigns. Knowing whether or not the ideas you have implemented are driving your customers to visit your theatre more often or spend more money while they are there is crucial to success. So, we decided to ask the audience which promotional techniques were most effective in getting them to head to the theatre, and what they would like to see in the future.

  • May 1, 2018
    Business Insider

    NCM's Noovie ARcade preshow lets you combine your phone with the big screen in front of you. Through downloading the ARcade app you are prompted to point your phone at the theater screen and play a variety of shooting, catching, and tossing games through your phone.

  • April 25, 2018
    AdWeek

    There was exclusive behind-the-scenes material shared both in National CineMedia’s “Noovie” in-theater entertainment package and through Moviebill’s AR-enhanced print publication being handed out to Infinity War ticket holders this weekend.

  • April 25, 2018
    BoxOffice Pro

    National CineMedia (NCM), America’s Movie Network, has signed an affiliate partnership agreement for national advertising with Pecan Pie Productions, welcoming nearly 300 theaters nationwide with approximately 8 million attendees to its national theater network.

  • April 25, 2018
    BoxOffice Pro

    Harkness Screens the world’s leading screen technology company and thought-leaders in on-screen brightness has announced the results of an in-depth consumer research study conducted by National CineMedia into presentation quality, auditorium technology and the influences this has on the choices the movie-goer makes when choosing to visit the cinema.

  • April 24, 2018
    Denver Business Journal

    Noovie ARcade is launching on more than 20,800 screens in more than 1,650 theaters nationwide, including AMC, Cinemark, Regal and 50 other regional and local exhibitors.

  • April 24, 2018
    L.A. Biz

    Starting Friday, moviegoers will be able to play big-screen interactive augmented-reality (AR) games on their phones through a new companion app for NCM’s ‘Noovie’ preshow.

  • April 24, 2018
    BoxOffice Pro

    Noovie ARcade is available free in the iTunes and Google Play stores from National CineMedia (NCM), America’s Movie Network. The first of its kind, Noovie ARcade gives movie fans the chance to enjoy a gaming experience like no other while waiting for their feature film to start on over 20,800 movie screens in over 1,650 top theaters nationwide, including AMC, Cinemark, Regal Entertainment Group, and 50 other regional and local exhibitors.

  • April 20, 2018
    Cosmic Book News

    Maria Menounos spoke with many of Infinity War’s stars, including Robert Downey, Jr. (Iron Man), Chris Evans (Captain America), Chadwick Boseman (Black Panther), Chris Pratt (Star-Lord), Tom Holland (Spider-Man), Mark Ruffalo (Hulk), Dave Bautista (Drax), Karen Gillan (Nebula), Pom Klementieff (Mantis), Don Cheadle (War Machine), Anthony Mackie (Falcon) and Elizabeth Olsen (Scarlet Witch).

  • April 24, 2018
    MediaPost - The Marketing Insider

    But one universal truth remains — when it comes to entertainment, content is still king. Fortunately, there has been a creative resurgence of films that are driving theater audiences. Look at the opening weekend numbers of blockbusters over the last year, such as Get Out, Black Panther, and Wonder Woman. If the movies were dying, Black Panther wouldn’t have made $665.4 million domestically and just passed Titanic to become the third-highest grossing

  • April 18, 2018
    Digital Cinema Report

    Industry leader National CineMedia is pioneering interactive augmented reality gaming in theatres this spring with the launch of Noovie ARcade, a companion app to NCM’s Noovie pre-show and Lobby Entertainment Network. Noovie ARcade is available in the iOS and Android app stores. NCM expects it to be rolled out nationwide this spring on over 20,600 screens in 1,700 theatres across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other

  • April 18, 2018
    Film Journal International

    Noovie ARcade is the first to allow audiences to play interactive augmented-reality games on the big screen and beyond using their cellphone as the game controller, with games like “Cinevaders,” “Emoji Escape” and “Munchie Mania.”

  • March 25, 2018
    Cosmic Book News

    A special MCU Noovie promo is now playing in theaters celebrating the 10 year anniversary of Marvel Studios.

  • March 23, 2018
    Comic Crusaders

    It’s hard to believe that it’s been 10 years since the release of Iron Man planted the interconnectivity seeds that started the entire Marvel Cinematic Universe (MCU)! To celebrate, Noovie is bringing exclusive commentary from Robert Downey Jr., Kevin Feige, Chris Evans, Scarlett Johansson, Mark Ruffalo, Chris Pratt and more to theaters nationwide now through April 5.

  • March 20, 2018
    Film Journal International

    Remember the days when a phone was…just a phone? You could make calls, receive calls, send a text or two…and that was pretty much it. Now they’re our computers, our maps, our music libraries, our photo albums – gone are the days of just one function. It’s the same for our businesses. You have your core function down, but you know that to evolve your business and engage your customers in new ways, you have to find ways to expand. Thus, the rise of events in

  • February 23, 2018
    Film Journal International

    NCM's "Noovie" pre-show is giving moviegoers a behind-the-scenes look at A Wrinkle in Time before the film hits theatres on March 9. Part of their “Noovie Backlot” series, the piece showcases the film from the perspective of director Ava DuVernay, from the first to the final day of shooting with Oprah Winfrey, Reese Witherspoon, Mindy Kaling, Chris Pine, Michael Peña, Storm Reid, Levi Miller and Deric McCabe.

  • February 23, 2018
    The Hollywood Reporter

    Ahead of three VIP screenings of Black Panther the week of Feb. 15 in New York, Chicago and Los Angeles, theater auditoriums were under attack from space aliens. About 500 media insiders in attendance used their smartphones to shoot down the flying marauders, racking up points along the way.

  • February 21, 2018
    Deadline

    Noovie ARcade is available in the iOS and Android app stores and NCM expects to roll it out nationwide this spring on more than 20,600 screens in 1,700 theaters nationwide. Top exhibitors involved in the launch include AMC, Cinemark, Regal and 49 other regional and local circuits.

  • February 21, 2018
    Digital Cinema Report

    National CineMedia is pioneering interactive augmented reality gaming in theaters this spring with the launch of Noovie ARcade, a companion app to NCM’s Noovie pre-show and Lobby Entertainment Network. Noovie ARcade is available in the iOS and Android app stores. NCM expects it to be rolled out nationwide this spring on over 20,600 screens in 1,700 theatres across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other regional and local theater chains. 

  • February 21, 2018
    Film Journal International

    When it comes to finding showtimes and purchasing tickets, movie audiences have an almost overwhelming number of options. From in-person at the box office to clicking through the latest app, there are countless ways for an audience member to begin their movie experience. So which method is most popular, and how much competition are you facing from outside companies? Let’s ask the audience.

  • February 21, 2018
    Film Journal International

    National CineMedia (NCM) is pioneering interactive augmented reality gaming in theaters this spring with the launch of “Noovie ARcade,” a companion app to NCM’s “Noovie” pre-show and Lobby Entertainment Network.

  • February 20, 2018
    BoxOffice Pro

    Noovie ARcade App is the First to Allow Movie Audiences to Play Augmented Reality (AR) Games on the Big Screen and Beyond. Moviebill “Connected Print” Magazine Will Also Put AR into the Hands of Moviegoers in Regal Entertainment Group Theaters.

  • February 20, 2018
    Cynopsis Media

    National CineMedia is bringing augmented reality gaming in theaters this spring with the launch of Noovie ARcade, a companion app to NCM’s Noovie pre-show and Lobby Entertainment Network. Audiences can download the app and unlock games in the theater.

  • February 16, 2018
    MediaPost

    “Noovie was designed around the three pillars of content, commerce and gaming, and I’m very proud to introduce the first in-theater AR gaming experience to the industry,” stated Cliff Marks, President of NCM. “Noovie ARcade drives fan engagement and excitement through a unique digital experience, which makes it not only great entertainment for movie audiences, but a great opportunity for brands looking to reach them.” 

  • January 27, 2018
    Cosmic Book News

    National CineMedia (NCM) is getting fans excited for Black Panther with an exclusive look at the inner workings of T’Challa’s impressive suit. The new Noovie Backlot piece features Chadwick Boseman (T’Challa) and Letitia Wright (Shuri), and will be released in theaters nationwide January 26th. Black Panther hits theaters on February 16th.

  • January 26, 2018
    ComicBookMovie.com

    Marvel's Black Panther is one of this year's most anticipated movies, and Noovie plans on giving fans more of what they want. The company announced today that a new Noovie Backlot pre-show will be released in theaters nationwide today, January 26, featuring Chadwick Bosman (T'Challa) and Letitia Wright (Shuri) providing an exclusive look at the inner workings of T'Challa's impressive suit.

  • January 26, 2018
    Comic Crusaders

    Black Panther is coming to theaters on February 16th, and Noovie is getting fans excited with an exclusive big screen look at T’Challa’s impressive Black Panther suit from Chadwick Boseman (T’Challa) and Letitia Wright (Shuri), in theaters nationwide beginning January 26th.

  • January 26, 2018
    Film Journal International

    National CineMedia (NCM) is offering Marvel fans an exclusive look at the inner workings of T’Challa’s dynamic suit in Black Panther. NCM’s new “Noovie Backlot” piece features Chadwick Boseman (T’Challa) and Letitia Wright (Shuri) and debuts in theatres nationwide today. Black Panther hits theatres on Feb. 16.

  • January 26, 2018
    MediaPost

    The Video Advertising Bureau is a trade business group promoting all premium video on all screens. Its members include broadcast and cable networks, pay TV distributors, and cinema advertising companies Screenvision and National CineMedia (NCM).

  • January 25, 2018
    Film Journal International

    Since July of last year, Film Journal International has proudly collaborated with National CineMedia (NCM) on a monthly survey of frequent moviegoers called “Ask the Audience,” in which respondents reveal their likes and dislikes about the moviegoing experience. Stacie Tursi, NCM’s senior VP, affiliate partnerships, takes us behind the scenes of this valuable initiative.

  • January 19, 2018
    News-A-Rama

    DC Comics has partnered with National CineMedia foe two ommercials promoting its "New Age of Heroes" line on television and in movie theaters. The publisher and NCM previously partnered for similar theater promotions for its "New 52" and "Rebirth" relaunches in 2011 and 2016, respectively.

  • January 19, 2018
    ICv2

    DC is also teaming with National CineMedia (NCM) to help retailers run ads in their local movie theatres using co-op funds.  NCM will tag a store in 15- or 30-second ads and place those ads in local movie theaters.  Expenses can be submitted for a reimbursement of up to 50%.

  • January 17, 2018
    Cynopsis Media

    National CineMedia named Sarah Kinnick-Hilty as Senior Vice President and General Counsel, effective February 12. She joins from CH2M HILL Companies, Ltd. where she served as Deputy General Counsel.

  • January 2, 2018
    Film Journal International

    What does today’s moviegoing audience think about the current state of the cinema industry? Since our true collective end-customer is the moviegoer, this year’s Seminar provides several sessions devoted to listening to our customers. Billy Jones, senior director, strategic marketing, with leading cinema advertising network and research firm National CineMedia, will review some of the findings from their ongoing frequent-moviegoers research initiative “Ask The Audience

  • December 14, 2017
    Media Village

    Everyone is talking about the new movie Star Wars: The Last Jedi (see photos at top and below).  It opens this week, and pundits and fans alike are making predictions. How many people will see it opening weekend?

  • December 6, 2017
    Digital Cinema Report

    In advance of the December 15 release of Disney’s Star Wars: The Last Jedi, National CineMedia is now presenting an exclusive behind-the-scenes look at the making of the movie as part of its revamped preshow Noovie. The content is part of NCM’s Noovie Backlot series. For Steve Ochs, NCM’s senior vice president, marketing and creative, this is all part of his overall effort to re-imagine the preshow experience.

  • December 4, 2017
    Comic Book

    Movie fans who make it a point to get to a screening at least 20 minutes ahead of time at select Cinemark, AMC and Regal locations will be treated to a behind-the-scenes featurette about the making of The Last Jedi. While you have to attend a screening to see the footage for yourself, you can check out some stills from the featurette that focus on writer/director Rian Johnson and stars Mark Hamill and Daisy Ridley below.

  • December 4, 2017
    Film Journal International

    John Barry has joined National CineMedia (NCM) as senior VP, sales planning, inventory and analysis, based in NCM’s New York office. He will report to Adam Johnson, senior VP, operations and planning.

  • December 1, 2017
    Film Journal International

    “Noovie,” National CineMedia’s new movie theatre pre-show, is now presenting an exclusive big-screen look at the first moments on the set of Star Wars: The Last Jedi, along with a never-before-seen glimpse at the upcoming film as part of its “Noovie Backlot” series. Fans should anticipate arriving at their local Noovie theatre at least 30 minutes before the advertised showtime to see the exclusive content.

  • November 30, 2017
    AdWeek

    The 100-second format may be unusual for broadcast, but 90- and 120-second spots have aired regularly over the years. Following its premiere on NBC, the spot will run in theaters on over 20,600 screens from Dec. 1-28 in a buy with National CineMedia. It will also air on TV in :60 and :30 cutdowns from Dec. 10-24.

  • November 25, 2017
    ScreenRant

    Previously unseen footage of Luke Skywalker and Rey in Star Wars: The Last Jedi is currently showing in theaters as part of a pre-show package ahead of any Noovie film in participating theaters. Though The Last Jedi is only a couple weeks away from being released in full, impatient fans are still hungry for every little possibly spoilery snippet of action they can get.

  • November 20, 2017
    Denver Business Journal

    National CineMedia, the company behind many of the ads seen at movie theaters, announced Monday plans to move its corporate headquarters in June 2018.

  • November 15, 2017
    Media Village

    Audience research has come a long way and so have measurement providers.  Now National CineMedia (NCM) is using facial tracking and facial coding as a way to gain an edge, using sophisticated neuroscience measurement tools.

  • November 9, 2017
    MediaPost

    More than half of the campaign has been made possible thanks to pro bono support, including a national cinema spot in partnership with NCM Theatres.

  • November 7, 2017
    Media Village

    Hollywood has big plans to take our collective minds off our trials and tribulations with a spate of major holiday season releases coming soon to a theater near you.

  • October 26, 2017
    Bleeding Cool

    DC Comics is teaming up again with National CineMedia (NCM) and local comic shops for co-op advertising deals in local cinemas to promote Doomsday Clock. Earlier this year, they did similar for the first DC Rebirth collections, but with November 21st/22nd seeing the launch of the new Doomsday Clock series written by newly independent DC President Geoff Johns, drawn by Gary Frank, and introducing the Watchmen characters into the DC Universe.

  • October 26, 2017
    Forbes

    Don’t count cinema out though, not by a long shot. Movie theaters bring something that streaming cannot: an immersive experience. That’s something that millennials crave. According to National CineMedia, members of this generation are 50% more likely to claim movies as a passion. They are also most likely to buy tickets ahead of time, and nearly 90% aim to arrive at the theater early.

  • October 23, 2017
    Film Journal International

    Vision Media, a leading physical and digital media management company, has entered into a sales agreement with National CineMedia (NCM) for NCM to represent advertising inventory on the TrailerVision™ digital lobby network in 43 locations, including select B&B Theatres, Bow Tie Cinemas, Celebration! Cinemas/Loeks, Infinity Theatres, Odyssey Theatres, Regal Entertainment Group, Santikos Theatres, Schuylkill Mall Theatres/King Theatres, Southern Theatres and Texas Cinemas theatres.

  • October 20, 2017
    Film Journal International

    Movie theatres are one of the few businesses that rely on a creating a private experience in a shared environment. Think about it – when the lights go down and the movie starts, you’re immersed in another world and are meant to forget the world around you. But that effect can be ruined the moment someone starts talking on their cellphone, or a baby starts to cry. As we all know, some audience members unfortunately seem to leave their manners at the door.

  • October 16, 2017
    SportsBusiness Journal

    “If you’re in a company today with a decent-sized marketing budget, you’ve got a board focused on how fast you’re becoming digital marketing experts,” said Andy England, the former MillerCoors CMO who’s now CEO of National CineMedia, an ad network across 1,700 theaters. “You can tell them, ‘I’m worried about brand safety and actual views being tampered with by bots. But their imperative is still, ‘How fast can you get us into more

  • October 11, 2017
    AdAge

    The campaign has been amplified by donated media. Clear Channel donated over 1,000 outdoor billboards across the country. National Cinemedia gave theater ad space, according to R&R Partners. Ads are also running in Times Square, including copy stating "What Happens Here Will Not Stop Us," via a donation from out-of-home ad company Branded Cities.

  • October 6, 2017
    AdAge

    What is the one thing marketers will be talking about in 2018? According to former MillerCoors Chief Marketing Officer Andy England, it's brand safety. England, now the CEO of cinema advertising network National CineMedia, gave his take on the issue this week in an interview at the Association of National Advertisers "Masters of Marketing" event in Orlando. He also assessed the state of big beer marketing.

  • October 4, 2017
    Media Village

    Recalling the takeaways from dozens of sessions, panel discussions and demonstrations comprising Advertising Week in New York last week is no easy task.  So, we asked senior media and marketing executives across various verticals for their observations and their prognostications -- about their own areas and for the industry overall.  On the agency side, we heard from MEC, Starcom and Performics; Clear Channel Outdoor and National CineMedia weighed in from the OOH perspective; while

  • October 2, 2017
    Media Village

    Now playing at a theater near you ... and everywhere else movie fans go … is Noovie, NCM's new platform for connecting brands with movie audiences.  After launching in top theaters nationwide this weekend, it will also be an integrated digital and mobile ecosystem delivering content, commerce and gaming, engaging consumers throughout their movie-going journey.

  • September 27, 2017
    Deadline

    National CineMedia is teaming with Disney and Sony Music on a new preshow to be rolled out nationwide this weekend in 1,700 theatres across the country. Dubbed Noovie, the initiative on 20,600 screens from AMC, Regal, Cinemark and 49 other chains replaces FirstLook and updates the first major pre-show NCMI introduced nearly 15 years ago, The 2wenty. Unlike in those pre-social-media days, exhibitors, studios and brands alike are now battling for consumer attention and investment like never

  • September 27, 2017
    Inside the Magic

    Today Disney announced that it will be getting in on the movie preshow action by partnering with National CineMedia, the company that provides content to (and is owned by) AMC, Regal, and Cinemark across the United States. The existing program entitled “FirstLook,” which ran for more than a decade, will be replaced by the newly-branded “Noovie,” made up of twenty minutes of advertisements and behind-the-scenes featurettes that play before the trailers in front of each

  • September 27, 2017
    MSN News

    Dating back to the release of 1999's The Phantom Menace, Star Wars have shown their diligence to get to theaters as early as possible as to not miss anything, including lining up for tickets months in advance. Disney has struck a deal with National CineMedia and their launch of "Noovie," a 20-minute program that airs prior to trailers, which will eventually include behind-the-scenes looks The Last Jedi and the untitled Han Solo spinoff film.

  • September 27, 2017
    ScreenRant

    Those who arrive early to movie theaters will soon be able to see special behind-the-scenes content from multiple upcoming Disney films, including Star Wars: The Last Jedi and Avengers: Infinity War. The theater going experience has continued to evolve over the years, with the rising ticket prices accounting for luxury options for viewers. Reserved seating, membership rewards, and reclining chairs are just a few of the ideas theaters have implemented to continue to keep the experience alive.

  • September 27, 2017
    The Hollywood Reporter

    The best place to see a sneak peek at the making of upcoming Star Wars films will be at theaters 20 minutes before the trailers roll, courtesy of a deal Walt Disney has struck with National CineMedia, which launches its Noovie preshow on Friday.

  • September 19, 2017
    Chicago International Film Festival

    The 53rd Chicago International Film Festival's sponsors include Official Airline: American Airlines; 
    Premiere Sponsors: AARP, Bloomberg Philanthropies, Wintrust Community Banks; Participating 

  • September 17, 2017
    Bleeding Cool

    DC Comics will also be running co-promotional ads with National CineMedia to promote local comic stores selling the comic, allowing stores to tag stores in a 15 or 30 second DC Rebirth ad that will run before current movies, with a 50% reimbursement for the cost of the airtime.

  • August 28, 2017
    Box Office Pro

    2016 was another marquee year for cinema advertising. The industry grew 5.8 percent above 2015’s $716.4 million record, crossing the $750 million mark for the first time in history and setting a new benchmark of $758.3 million. That performance put cinema advertising on a hot streak of six consecutive years with over $600 million in revenue, seizing the opportunity that presented itself with a record year at the box office.

  • August 17, 2017
    Film Journal International

    Today’s moviegoer has more choices than ever before when it comes to enhanced movie formats, and almost everyone has an opinion on which one reigns supreme.

  • August 16, 2017
    Film Journal International

    Previously, Barrett worked as a national accounts director for eight years at National CineMedia (NCM) where she collaborated with clients, media buyers and internal departments on custom integrated programs designed to increase client involvement, sales and consumer brand engagement.

  • August 15, 2017
    Film Journal International

    Other big-name sponsors throwing their weight behind various breakfasts, lunches, cocktail parties and miscellaneous entertainment include Great Western Products, NCM, Survey Me, Parrot Film, Barco, Texas Instruments and a new kid on the block in the form of Georgia-based production/distribution outfit Fun Academy Studios.

  • August 15, 2017
    Blabbermouth

    The Soul Turbo commercial featuring "Ace Of Spades" made its debut online and in theaters in late June, appearing on twenty-five thousand screens nationwide in National CineMedia and Screenvision movie networks.

  • August 15, 2017
    Digital Cinema Report

    National CineMedia has completed its acquisition of Fantasy Movie League, the box office predictions game that combines the fierce competition of fantasy sports with the insanely popular world of entertainment and movies.

  • August 15, 2017
    Jack Myers Media Village (MediaBizBloggers)

    Once upon a time in Hollywood, movie studios marketed their films in a strategic window before a movie's release. 

  • July 12, 2017
    Film Journal International

    Ask the Audience is a monthly feature from Film Journal International and National CineMedia (NCM) that allows you to ask an audience of 5,000 frequent moviegoers, known as the Behind the Screens panel, the pressing questions of our industry.

  • July 12, 2017
    Film Journal International

    Film Journal International is proud to announce a new collaborative effort with cinema-advertising and pre-show leader National CineMedia (NCM).

  • July 12, 2017
    Adweek

    The 90-second spot makes its debut online today and in theaters Friday, appearing on 25,000 screens nationwide in National CineMedia and Screenvision movie networks.

  • June 12, 2017
    Film Journal International

    Ask the Audience is a new monthly feature from Film Journal International and National CineMedia (NCM) that allows you to ask an audience of 5,000 frequent moviegoers the pressing questions of our industry.  

  • May 25, 2017
    Jack Myers Media Village (Insider InSites)

    Last week, while basking in the excitement generated from the Upfront announcement of our newly branded pre-show, app and overall movie audience gateway, "Noovie," an agency buddy of mine asked me if the proliferation of reserved seating in major metropolitan theaters was having an adverse effect on movie patron arrival time.

  • May 25, 2017
    Jack Myers Media Village (Upfront/NewFront News and Views)

    National CineMedia had its annual Upfront turn last Wednesday afternoon, again timing the event amid the final cable and broadcast Upfront showcases of the season.

  • May 21, 2017
    Adweek

    Mark Zagorski, EVP, Nielsen Marketing Cloud - Recently, his team inked an ecommerce stats deal with RichRelevance and extended an agreement with National CineMedia to further theater audience data reporting, giving Nielsen customers like The Company of Others, Scripps Networks and Neogama/BBH an uncommon set of tools.

  • May 18, 2017
    Digital Cinema Report

    At its sixth annual upfront event at the AMC Lincoln Square movie theater in New York, National CineMedia announced plans to re-imagine its cinema pre-show and launch new digital channels for movie audiences.

  • May 18, 2017
    Jack Myers Media Village (Insider InSites)

    In a world where tiny screens are ubiquitous and distractions abound … where audiences are fragmenting and Millennials become more elusive every day … one man made the journey from national television sales to a media utopia filled with big screens, big audiences and big-time engagement.  

  • May 17, 2017
    Cynopsis

    CEO Andy England offered a vision for NCM’s new pre-show, called Noovie, replacing FirstLook in 4Q17. “Noovie is a new premium video platform developed by NCM to connect your brands with movie audiences,” England explained to ad execs.

  • May 17, 2017
    Box Office

    National CineMedia (NCM) today announced plans to re-imagine its cinema pre-show and launch new digital channels for movie audiences at its sixth annual upfront event at the AMC Lincoln Square movie theater in New York.

  • May 17, 2017
    Film Journal International

    National CineMedia (NCM) announced plans to re-imagine its cinema pre-show and launch new digital channels for movie audiences at its sixth annual Upfront event at the AMC Lincoln Square movie theatre in New York.

  • May 17, 2017
    Box Office

    National CineMedia (NCM), America’s Movie Network, announced today during its sixth annual upfront event in New York that it has entered into an agreement to acquire Fantasy Movie League, the box office predictions game co-created by ESPN’s Senior Fantasy Analyst Matthew Berry that combines the fierce competition of fantasy sports with the insanely popular world of entertainment and movies.

  • May 17, 2017
    Deadline

    Get ready to take a last look at FirstLook, the pre-movie ad bundle that National CineMedia provides for more than 1,600 theaters in 187 markets.

  • May 17, 2017
    Adweek

    That’s why National CineMedia (NCM) uses the TV upfront week to entice advertisers to buy in to what they’re selling.

  • May 4, 2017
    Mobile Marketing Watch

    National CineMedia tells MMW that they have just partnered with Mediaocean, the leading software provider for the advertising world, to enable agencies to execute convergence buys with NCM’s premium video cinema advertising inventory and Spot TV.

  • May 3, 2017
    MediaPost Real-Time Daily

    National CineMedia (NCM) on Wednesday said it partnered with ad-tech firm Mediaocean to enable agencies to implement convergence buys with NCM’s video cinema advertising inventory and spot TV.

  • April 26, 2017
    Digital Cinema Report

    National CineMedia has named Lawrence Snapp to the new role of senior vice president of corporate development and chief digital officer.

  • April 25, 2017
    MediaPost Media Daily News

    Cinema advertising network National CineMedia is looking to expand its reach of American moviegoers outside the theater, and has named a digital media veteran to develop new channels.

  • April 25, 2017
    Deadline

    12 PM: National CineMedia Upfront Event; AMC Lowes Lincoln Square Theater, 1998 Broadway; Lunch will be served.

  • April 19, 2017
    Jack Myers Media Village (Mediabizbloggers)

    I asked NCM President Cliff Marks how they "manage up" with advertisers to ensure a brand-safe theater environment.  

  • April 19, 2017
    Film Journal International

    National CineMedia (NCM) - Here are some of the partnership highlights from the past year of National CineMedia’s “FirstLook” pre-show.

  • April 19, 2017
    Film Journal International

    Other Board members elected to the Board include Dave Kupiec, EVP, National Sales, National CineMedia; Clint Wisialowski, VP Sales, Marcus Theatres; and Katy Loria, Chief Revenue Officer, National Ad Sales, Screenvision, who had served as President prior to Sakin’s appointment.  

  • April 19, 2017
    Film Journal International

    Cliff Marks (President, National CineMedia LLC): Nobody comes to the theatre just to see the pre-show, but most people like it because it gives them something fun to watch while they wait for the movie to start. 

  • April 17, 2017
    Film Journal International

    National CineMedia (NCM): Airbnb, the leading community-driven hospitality company, took its “Live There” campaign to theatres last June. 

  • April 11, 2017
    Associations Now

    NKF secured the PSA spots for free through partnerships with cinema advertising networks Screenvision Media and National CineMedia.

  • April 6, 2017
    Cynopsis

    National CineMedia named Scott Felenstein to the role of Executive Vice President and Chief Revenue Officer. Previously, Felenstein was EVP, National Advertising Sales for Discovery Communications, Inc.

  • April 5, 2017
    Broadcasting & Cable

    Longtime Discovery Communications ad sales executive Scott Felenstein has joined National CineMedia as executive VP and chief revenue officer.

  • April 4, 2017
    Jack Myers MediaVillage (Mediabizbloggers)

    Ahhh, spring is in the air. The snow is melting, the sun is shining and windows are open to the smell of fresh cut grass that says spring training and baseball season are here. Nothing says spring like opening day and … great baseball ratings, especially with the Mets still tied for first place! 

  • March 31, 2017
    Credit Union Magazine

    Liam Burghardt and Teri Pearce from National CineMedia discuss movie theatre advertising for credit unions while at CUNA Marketing & Business Development Council Conference.

  • March 29, 2017
    Deadline

    National CineMedia and Screenvision are the leading sellers of cinema ads.

  • March 27, 2017
    Portada

    In fact, it entered into a partnership with national theater network NCM; Fandango will provide data about moviegoers to NCM in exchange for Fandango in-theaters movie promotions at NCM theaters. 

  • March 24, 2017
    MediaPost Media Daily News

    Cinema advertising network National CineMedia this week announced five new theater chain affiliates, expanding its coverage by 71 new theaters and 533 screens reaching approximately 20 million attendees.

  • March 23, 2017
    Film Journal International

    National CineMedia (NCM), which bills itself as “America’s Movie Network,” has strengthened its network with the addition of five new affiliate partners, adding 71 new theatres, 533 screens and approximately 20 million attendees.

  • March 21, 2017
    ShowTime Magazine

    In the Beginning - I'm proud to say that I've been in cinema advertising for longer than even National CineMedia (NCM) has been around!

  • March 11, 2017
    Digital Cinema Report

    National CineMedia and American Multi-Cinema have reached an agreement that enables AMC to comply with the Department of Justice’s Final Order on its acquisition of Carmike Cinemas, while reaffirming the companies’ commitment to their continued partnership.

  • March 10, 2017
    Reuters

    National CineMedia - NCM and AMC reach agreement allowing AMC to comply with DOJ’s final order on Carmike merger.

  • March 10, 2017
    Deadline

    AMC Entertainment served up a popcorn tub of news today after the market closed: It announced terms of a deal to restructure its relationship with National CineMedia, part of the consent decree with the Justice Department to win approval for last year’s $1.1 billion acquisition of Carmike Cinemas.

  • March 9, 2017
    Variety

    AT&T is aiming to herd more moviegoers into theaters with its buy-one-get-one-free ticket offer for customers — though it’s still limited to Tuesday screenings.

  • March 9, 2017
    Cynposis

    17 MAY - NATIONAL CINEMEDIA AMC's Lowe's Lincoln Square Theater

  • February 24, 2017
    Advertising Age

    NCM - AMC Loews Lincoln Square Theater - May 17, 12 p.m.

  • February 23, 2017
    Associated Press

    National CineMedia Inc. (NCMI) on Thursday reported fourth-quarter net income of $14.7 million.

  • February 17, 2017
    Jack Myers's Media Village

    May 17, NCM - - National CineMedia, New York, Lunch

  • February 15, 2017
    Bleeding Cool

    DC is working with media buyers National CineMedia (NCM) to help promote comics shops in their local cinemas. NCM will help stores tag their details onto a 15 or 30 second DC Universe: Rebirth ad and place it before appropriate movies playing.

  • February 7, 2017
    Jack Myers's Media Village (Mediabizbloggers)

    After serving as CMO of the Coors Brewing Company and then MillerCoors for nearly ten years, Andy England joined National CineMedia as CEO and Director just over a year ago with a mission to reposition the NCM business from simply delivering ad messages to movie-going audiences to "being the connector between brands and movie audiences," helping marketers reach their consumers and delivering strong return-on-investment through specific solutions for their businesses.

  • February 6, 2017
    Alligator Alumni Association

    FirstLook is the brainchild of 1984 Alligator alumnus Cliff Marks, who created it in 2002 to simultaneously engage and advertise to movie audiences as president of National CineMedia, the largest cinema advertising network.

  • December 12, 2016
    Media Life Magazine

    Disney and Twitter teamed with National CineMedia to air “Rogue One” trailers on the company’s digital screen network in lobbies, which mixes in tweets posted by fans.

  • December 8, 2016
    Digital Cinema Report

    National CineMedia has partnered with Twitter and Disney to feature Rogue One trailer assets and fan tweets on NCM's Lobby Entertainment Network of screens strategically located near the box office and other high-traffic lobby locations in select movie theatres nationwide.

  • December 7, 2016
    Film Journal International

    Bow Tie Cinemas has signed on to become National CineMedia (NCM)’s newest affiliate.

  • December 7, 2016
    Digital Cinema Report

    Bow Tie Cinemas has signed on to become National CineMedia’s newest affiliate. Beginning in the first quarter of 2017 Bow Tie’s 43 theaters with 271 screens in Colorado, Connecticut, Maryland, New Jersey, New York and Virginia will become part of America’s Movie Network.

  • December 6, 2016
    MediaPost People on the Move

    National CineMedia (NCM) created a new Affiliate Partnerships team to be led by Stacie Tursi as senior vice president of affiliate partnerships.

  • December 5, 2016
    Marketing Dive

    Twitter, Disney and movie advertising company National CineMedia have partnered to bring Twitter posts about the upcoming Star Wars film Rouge One to lobby displays in 57 theaters nationwide, according to Adweek.

  • December 2, 2016
    Adweek

    Twitter is making its big-screen debut of sorts, teaming up with Disney and National CineMedia on its first ever integration into digital displays at cinema box offices.

  • December 2, 2016
    Adweek

    Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which has screens in hundreds of theaters, to show tweets about the upcoming Rogue One: A Star Wars Story.

  • December 1, 2016
    Box Office Magazine

    National CineMedia (NCM), America’s Movie Network, has created a new Affiliate Partnership team dedicated to serving the needs of its more than 40 movie theater affiliates nationwide.

  • November 30, 2016
    Digital Cinema Report

    National CineMedia has created a new Affiliate Partnerships team dedicated to serving the needs of its more than 40 movie theater affiliates nationwide.

  • November 30, 2016
    Cynopsis

    National CineMedia, America’s Movie Network, created a new Affiliate Partnerships team.

  • October 13, 2016
    Film Journal International

    The vast majority of U.S.-based exhibitors participate in revenue-share advertising pre-shows as members of National CineMedia’s or Screenvision’s network, which present both local and national spots during the time before movie trailers commence.

  • October 3, 2016
    La Fleurs Magazine

    “Who you gonna call?” NCM! Four U.S. lotteries—Colorado, Georgia, Hoosier and Iowa—called National CineMedia (NCM) to tie-in their IGT-licensed Ghostbusters scratch ticket with the new Ghostbusters film to reach millions of moviegoers in theaters this summer.

  • September 1, 2016
    Loyality360

    However, our white paper ‘Understanding Millennial Moviegoers: A Data-Driven Playbook’ confirms and extends recent research from National CineMedia that Millennials are actually much more engaged with movie-going than these reports would have you believe.

  • August 15, 2016
    The Wall Street Journal
    Ms. Scherping started a new job last week as CFO of Colorado-based National CineMedia Inc., a provider of on-screen ads for movie theaters.
  • August 11, 2016
    Media Life Magazine

    Movie theater advertising helped drive the segment, led by National CineMedia.

  • August 9, 2016
    Denver Business Journal

    National CineMedia hired a former Quiznos executive to become the movie-theater advertising company’s chief finance officer.

  • August 9, 2016
    Deadline

    There’s movement at National CineMedia’s C-Suite today with the naming of a new CFO, and new titles for the two execs who had served as co-interim CFOs since March 2013.

  • July 18, 2016
    Film Journal International

    In a new in-theatre alliance with National CineMedia (NCM), Brooklyn Sports & Entertainment (BSE) is premiering a campaign to promote artists who play Barclays Center through video content on 441 movie screens across 36 movie theatres throughout the New York metropolitan area, including the top-grossing theatre in the U.S., located on W. 42nd Street in Manhattan.

  • July 13, 2016
    Jack Myers Media Village: MediaBizBloggers

    It has been 30 years since “Ghostbusters” hit it big and became a beloved, all-time classic.

  • July 6, 2016
    MediaPost Marketing Daily

    AT&T is looking to make the most of the summer blockbuster season and it’s newly launched “Thank You” loyalty program with new advertising showcasing just how easy it is to take anyone you want to a free movie.

  • July 5, 2016
    Adweek

    Thanks to a new promotion from AT&T Wireless, you can bring even your most annoying friend to the movies for free—because someone's gotta take that extra seat.

  • July 1, 2016
    Film Journal International

    Today, AT&T* launches Ticket Twosdays with AMC Theatres and Regal Entertainment Group to reward customers with a free movie ticket when they buy one at full price** through AT&T THANKSSM.

  • June 24, 2016
    Adweek

    Capitalizing on nostalgia for the 1987 film.

  • June 22, 2016
    Digital Cinema Report

    Conventional wisdom in the film industry suggests that Millennials or Gen Y, now the world's largest living generation and entering their prime spending years, are generally less interested in moviegoing than previous generations.

  • June 22, 2016
    Film Journal International

    Conventional wisdom in the film industry suggests that Millennials, or "Gen Y"—now the world's largest living generation and entering their prime spending years—are generally less interested in moviegoing than previous generations.

  • June 21, 2016
    Los Angeles Times


    Serial entrepreneurs Prerna Gupta and husband Parag Chordia launched their mobile reading app Hooked in September as a way to publish fiction for the social media generation.

  • June 21, 2016
    Wall Street Journal

    Verve plans to help brands track whether mobile ads drive people to stores.

  • June 17, 2016
    Box Office Magazine

    International Cinema Campaign Uses First-of-its-kind 3-D Technology to Contrast Two Different Travel Experiences on the Same Screen Simultaneously.

  • June 17, 2016
    Digital Cinema Report

    Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend.

  • June 17, 2016
    Film Journal International

    Airbnb is taking its “Live There” campaign to theatres this weekend with a split-screen experience to be debuted during 3D showings of summer releases Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the U.K. only.

  • June 15, 2016
    Film Journal International (Print)

    At NCM’s fifth-annual upfront event this past May in New York City, CEO Andy England highlighted an impressive statistic about Millennial moviegoing habits, declaring that 358 million tickets had been purchased by that cohort on its screens in 2015.

  • June 14, 2016
    Auto Credit Express

    If you’re heading to the theater to check out one of this year’s summer blockbusters, you may encounter some familiar, furry faces on the big screen. Kia’s famous, music-loving hamsters are back with a fresh campaign to promote the Kia Soul with a brand new performance and inspiring message about how “the world needs more Soul.”

  • May 31, 2016
    DailyDOOH

    Since we were in London when National CineMedia (NCM) presented its fifth annual upfront event at the AMC Lincoln Square movie theater in New York, we couldn’t attend.

  • May 26, 2016
    Adweek

    Rodents and humans make beautiful music together.

  • May 26, 2016
    The Hollywood Reporter

    Creator Sam Esmail and stars Rami Malek and Christian Slater offer some inside scoop on the new season in THR's exclusive first look.

  • May 25, 2016
    Jack Myers MediaBizBloggers (Media Village)

    National CineMedia (NCM) last week hosted its annual midday cinema advertising showcase.

  • May 25, 2016
    TV Week

    It’s been a week since the 2016 TV upfronts drew to a close and the music — and the spoofs — of “Hamilton” are still ringing in our ears.

  • May 24, 2016
    Celluloid Junkie

    US cinema advertiser National CineMedia (NCM) recently held its upfront, during which is sells advertising much like television networks do, based on the upcoming movies/shows.

  • May 24, 2016
    PR Week

    The duo's winning pitch pictured children as comic book heroes in an effort to reach millennials and drive donations on behalf of the Variety Freedom Program.

  • May 20, 2016
    Adweek

    Upfronts say data shows a growing passion for cinema.

  • May 20, 2016
    Film Journal International

    National CineMedia (NCM) presented its fifth annual Upfront event at the AMC Lincoln Square movie theatre in New York on May 18, with a focus on Millennials, content and data.

  • May 18, 2016
    Box Office Magazine

    National CineMedia (NCM) presented its fifth annual upfront event at the AMC Lincoln Square movie theater in New York today, and it was all about Millennials, content, and data for America’s Movie Network.

  • May 18, 2016
    Deadline

    National CineMedia threw down the millennial card today at its upfront presentation to advertisers.

  • May 18, 2016
    Media Life Magazine

    Movie theater advertising company National CineMedia is focusing on two of the big media buzzwords of the moment: Millennials and data.

  • May 16, 2016
    Adweek

    Not surprisingly, social media has a big say.

  • May 5, 2016
    Jack Myers Mediabizbloggers (Media Village)

    Look, up in the sky! Is it a bird? Is it a plane? No, it's not Superman … that was a few weeks and more than $325 million ago.

  • May 4, 2016
    Film Journal International

    At the CinemaCon trade show in Las Vegas, it’s all about helping movie theatres large and small deliver a more compelling experience to their customers and attract new business.

  • April 19, 2016
    Film Journal International

    Coming off of a record year at the movies, the U.S. cinema-advertising industry has solidified its leadership position in the premium video category. 

  • April 13, 2016
    Deadline

    In addition to their annual sales pitches to advertisers, industry leaders National CineMedia and Screenvision will introduce data and technology initiatives offering buyers opportunities to connect with moviegoers outside the theater.

  • April 13, 2016
    MediaPost Media Daily News

    CAC members include NCM, Screenvision, Spotlight Cinema Networks, Cinema Scene Marketing, Marcus Theaters Corp. and On The Wall.

  • April 12, 2016
    Broadcasting & Cable

    “We are thrilled to be leveraging Nielsen to apply advanced data and technology strategies to our cinema-advertising network. With their data management platform and analytics capabilities, we are going to advance audience-based cinema-advertising in ways that are really transformative,” said Al Rosabal, COO, National CineMedia.

  • April 11, 2016
    Variety

    Even National CineMedia, the movie-exhibition company, has joined the fray, using Wednesday afternoons to highlight the advantages of running ads before movie showings across its theater network.

  • March 17, 2016
    Celluloid Junkie

    FJI’s Andreas Fuchs throws a spotlight on cinema advertising in the US with both Screenvision and NCM getting new CEO following the failure of the merger. 

  • March 14, 2016
    Film Journal International

    “The nature of NCM’s business is that we proudly represent our circuit partners, and we need them on our side to make good things happen for all of us,” notes Andrew J. England, who was appointed NCM’s chief executive officer and director at the beginning of the year. 

  • March 14, 2016
    Film Journal International

    “Our goal at NCM is to make it easy for advertisers to do business with us and, by extension, with our circuit partners and affiliates.” 

  • March 9, 2016
    Film Journal International

    Over their first five years of operation, Spotlight has gone from being the little guy on the block, attempting to carve out a niche for themselves alongside Screenvision and National CineMedia, to a company that higher-end advertisers have come to trust.

  • March 8, 2016
    DailyDOOH

    The new multi-year relationship will bring original content from Amazon Prime Video’s award-winning programming to the big screen.

  • March 8, 2016
    Media Life Magazine

    Earlier this year National CineMedia’s “FirstLook” pre-show inventory became available through STRATA, buying and selling software for the spot market.

  • March 8, 2016
    Multichannel News

    Amazon is bringing its entertainment content to the big screen in a new in-theater marketing relationship with National CineMedia (NCM), America’s Movie Network. 

  • February 11, 2016
    Advertising Age

    NCM - AMC Loews Lincoln Square Theater, May 18, 12 p.m.

  • February 11, 2016
    Foundation Capital

    We first met Andy England at Foundation Capital's CMO Tech Tour Summit last fall, when he had just wrapped his time as EVP/CMO of MillerCoors. 

  • February 10, 2016
    MediaPost Agency Daily (MAD)

    The 30-second spots feature real Airbnb listings and appear across PG, PG-13 and R-Rated Films at NCM, Screenvision, Mediavision, and Digital Cinema Media theaters.

  • February 3, 2016
    Ad Exchanger

    It will do this via a mix of partnerships with holding company agencies and out-of-home (OOH) inventory suppliers like Clear Channel Media and cinema ad network NCM.

  • January 26, 2016
    Broadcasting & Cable

    National CineMedia has made a deal to put its movie-theater advertising inventory on STRATA media buying systems used for spot TV.

  • January 26, 2016
    DailyDOOH

    NCM’s premium FirstLook pre-show inventory is now available to STRATA’s client base of over a thousand agencies.

  • January 26, 2016
    Deadline

    It sounds geeky, but this could be important for the movie theater ad sales business: The No. 1 seller, National CineMedia, plans to challenge rivals including TV in the $75 billion a year Spot market in a new deal with ad software company Strata.

  • January 26, 2016
    MediaPost Media Daily News

    In a deal with media software company Strata, National CineMedia will allow agencies and marketers to buy cinema advertising in the TV spot marketplace for the first time.

  • January 13, 2016
    Cinema Advertising Council (CAC) Smartbrief

    Andrew England signs on as National CineMedia CEO - National CineMedia has chosen Andrew England to succeed Kurt Hall as CEO. England previously worked as MillerCoors' chief marketing officer.

  • January 11, 2016
    The Los Angeles Egotist

    Cannes Lions Festivals have announced that America’s largest cinema advertising network, National CineMedia (NCM), has been appointed as the official representatives in the USA.

  • January 4, 2016
    Advertising Age

    Former MillerCoors chief marketing officer Andy England has has been named CEO of National CineMedia, whose cinema advertising network includes the "FirstLook" pre-show shown in theaters nationwide.

  • January 4, 2016
    Broadcasting & Cable

    National CineMedia, the in-theatre digital network, has tapped Andrew J. England as CEO and director. The move is effective immediately.

  • January 4, 2016
    Deadline

    The No. 1 movie theater ad sales company begins the new year with a new CEO: Starting today former MillerCoors Chief Marketing Officer Andrew England has the top job.

  • January 4, 2016
    Denver Business Journal

    Andrew England, who was abruptly replaced last summer as chief marketing officer at MillerCoors LLC, has been named CEO of National CineMedia Inc. to succeed founding chief executive Kurt Hall.

  • January 4, 2016
    MediaPost

    Cinema ad network National CineMedia has named long-time brand marketer Andrew England CEO and a director of the company.

  • January 4, 2016
    Variety

    National CineMedia has appointed Andrew J. England, former chief marketing officer of MillerCoors, as its CEO and director.