National CineMedia (NCM) Enters into Affiliate Agreement to Present Pre-Show Advertising in Starplex Cinemas, ShowBiz Cinemas and Picture Show Theatres

October 5, 2009

CENTENNIAL, Colo. & DALLAS--(BUSINESS WIRE)--National CineMedia LLC (NCM), has entered into a network affiliate advertising agreement with Starplex Cinemas, ShowBiz Cinemas, LLC and Picture Show Theatres for the presentation of pre-show advertising. Under the terms of the new, exclusive multi-year agreement, Starplex Cinemas, ShowBiz Cinemas, LLC and Picture Show Theatres in 11 states including Arizona, California, Florida, Georgia, Illinois, Indiana, Nebraska, Ohio, Oklahoma, Texas and Washington will exclusively present NCM’s pre-feature cinema advertising program.

The three exhibition circuits are the most recent additions to the expanding NCM national network, the largest digital in-theater video and satellite distribution network in North America. Starplex Cinemas, ShowBiz Cinemas, LLC and Picture Show Theatres currently operate a combined 34 theaters and 310 screens; expanding NCM’s national network to more than 17,000 screens (approximately 15,500 digital screens) throughout the U.S. The new agreement becomes effective beginning January 1, 2010.

“The combined attendance of the Starplex, ShowBiz and Picture Show theaters would rank as the 11th largest movie theater chain in the U.S., which is a terrific enhancement to our network,” said Kurt Hall, NCM’s president and chief executive officer. “I am pleased with the progress we are making building our affiliate network of theater circuits as we continue to strengthen our ability to compete more effectively in the national advertising marketplace.”

“NCM is synonymous with innovation and leadership in cinema advertising,” said Steve Holmes, CEO of Starplex Cinemas. “We are very impressed with the digital technology and scale of their national theater network, and we look forward to becoming a part of it in the new year.”

NCM currently has exclusive, long-term cinema advertising agreements in place with its founding member exhibitors, AMC Entertainment Inc., Cinemark Holdings Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), as well as network affiliate pacts with theater circuits such as Carolina Cinemas, Cobb Theatres, Georgia Theatre Company, Goodrich Quality Theaters, Hollywood Theaters, Kerasotes ShowPlace Theatres and MJR Theatres, among others.

About Starplex Cinemas and ShowBiz Cinemas, LLC

For more information on Starplex Cinemas and ShowBiz Cinemas, LLC, visit http://www.starplexcinemas.com and http://www.showbizcinemas.com

About National CineMedia (NCM)

National CineMedia (NCM) LLC operates the largest digital in-theater network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theater operators in the U.S., and through multi-year agreements with several other theater operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema, lobby, and online advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC's national network includes approximately 16,800 screens of which approximately 15,500 are part of the company's Digital Content Network (DCN). NCM LLC's network covers 171 Designated Market Areas(R) (49 of the top 50). During 2008, approximately 660 million patrons attended movies shown in theaters currently included in the network (excluding Consolidated Theatres). National CineMedia, Inc. (NASDAQ: NCMI) owns a 41.5% interest in and is the managing member of NCM LLC. For additional information, visit www.ncm.com.

Contact:

NCM
Lauren Leff, 303-957-1709
lauren.leff@ncm.com
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com