Lights, Camera, Action! Regal Entertainment Group and Chase Premiere Co-Branded MasterCard for Cinema Enthusiasts

February 7, 2005
"We believe this MasterCard is a card that consumers will want to have and use."
NEW YORK--(BUSINESS WIRE)--Feb. 7, 2005--

  Movie-Goers Will Also Enjoy "Priceless" Experiences Thanks to Marketing Alliance with MasterCard International  

Today, Regal CineMedia Corporation (CineMedia), the media subsidiary of the Regal Entertainment Group (REG, NYSE: RGC), the largest movie theatre operator in the world, Chase (NYSE: JPM) and MasterCard International introduced the first co-branded credit card issued by a theatre circuit to reward movie-goers, the Regal Entertainment Group Platinum MasterCard(R) card. Regal Entertainment Group also announced a multi-year marketing agreement with MasterCard International making MasterCard its official payment card brand.

The REG Platinum MasterCard will include a value-added reward program and deliver "Priceless" experiences unique to REG circuits, comprised of Regal Cinemas, United Artist Theatres, Edwards Theatres and Signature Theatres across the United States. Specific details about the rewards program will be made available when the card launches in spring 2005. Point of sale materials, national print advertising, direct mail, and online support will also enhance the introduction of the REG Platinum MasterCard.

The terms of the marketing agreement with MasterCard include a variety of on-screen and in-lobby promotional opportunities for Regal Entertainment Group's 560 theatres nationwide, reaching nearly 6,300 screens in 40 states.

"With the introduction of the new REG Platinum MasterCard from Chase, consumers will have the opportunity to get extra value from their visits to the movies," said Cliff Marks, president, marketing and sales, Regal CineMedia. "Besides the convenience, flexibility and security the new REG Platinum MasterCard offers, cardmembers will be eligible to earn reward points with each purchase made at any REG theatre nationwide or anywhere MasterCard is accepted. If movies are an important part of your life or your family's frequent choice for entertainment, the new REG Platinum MasterCard will be - Priceless."

"Chase is excited to be working with the Regal Entertainment Group, one of the world's leading brands, to develop an innovative payment product that makes life more rewarding for customers," said Hugh Bleemer, executive vice president of co-branding for Chase Card Services. "We believe this MasterCard is a card that consumers will want to have and use."

"Today's consumer shows preference for and demonstrates loyalty to retailers who offer convenience and added benefits for their customers," said Fred P. Gore, senior vice president, North America Acceptance MasterCard International. "Our growing relationship with Regal Entertainment Group offers an exciting opportunity to reward and simplify the customer experience when using the REG Platinum MasterCard for purchases."

For more information about the REG Platinum MasterCard from Chase or to pre-register for the card, consumers may visit

About Regal Entertainment Group

Regal Entertainment Group (NYSE:RGC) is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,242 screens in 560 locations in 40 states. Regal operates approximately 18% of all indoor screens in the United States including theatres in 45 of the top 50 U.S. markets and growing suburban areas. The size, reach and quality of the Company's theatre circuit not only provides patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations and, through CineMedia, develop new sources of revenue and cash flow by utilizing Regal's existing asset base.

About CineMedia

CineMedia is a wholly owned subsidiary of REG, focusing on the expansion and development of digital technology to enhance the advertising business and to support new uses for REG's theatre assets, while at the same time enhancing the movie-going experience. CineMedia operates other divisions that focus on the sale of group tickets and gift certificates; business meetings and corporate communications services; interactive education events and the distribution of digital entertainment, music and sports programming in the theatre environment.

Additional information is available on the Company's Web site at or

About Chase

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $1.2 trillion and operations in more than 50 countries. The company has approximately 96 million credit cards issued. Under the JPMorgan, Chase and Bank One brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients. Information about the firm is available at

About MasterCard International

MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands including MasterCard(R), Maestro(R) and Cirrus(R) and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless(R) advertising campaign is now seen in 97 countries and in 47 languages, giving the MasterCard brand a truly global reach and scope. For more information go to


Regal CineMedia
Lauren Leff, 212-931-8107
David Chamberlin, 302-282-5547
MasterCard International
Barbara Coleman, 914-249-6607