National CineMedia and MOVIE Clips Enter into Nationwide Distribution and Marketing Agreement

May 8, 2007
"MOVIE Clips will be available in theatre lobbies free to patrons visiting participating AMC, Cinemark and Regal Entertainment Group theatres"

BONITA SPRINGS, Fla. & CENTENNIAL, Colo.--(BUSINESS WIRE)--National CineMedia, the operator of the largest digital in-theatre network in North America and MOVIE Clips Inc., the nation's largest free distribution entertainment CD Rom producer, have entered into a nationwide distribution and marketing agreement. The agreement will result in the MOVIE Clips entertainment CD Rom program being distributed year-round inside over 1,000 theatre locations in 47 states including AMC Entertainment Inc., Cinemark USA (NYSE: CNK) and Regal Entertainment Group (NYSE:RGC) locations.

The MOVIE Clips CD Rom is distributed in customized dispensers at exits inside theatres. The CD Rom features a live-action interactive tour of a virtual, multi-level movie theatre utilizing direct from studio content for new release movies. All of the program's entertainment content resides in one place: directly on the MOVIE Clips CD Rom.

To date, Warner Bros., SONY Pictures, Paramount/Dreamworks, Columbia Pictures, 20th Century Fox and New Line Cinemas have participated in the MOVIE Clips CD Rom program resulting in high quality content provided by the studios.

The CD Rom is easily viewed from any computer and can be played and interacted with from either a PC or Mac platform. The viewer simply plays the CD Rom, follows a live-action host into an elevator and selects a desired content floor. Each of the many choices opens the elevator doors to a fully customized interactive room that contains unique and fun movie and entertainment content.

Included on the MOVIE Clips CD Rom are customized features such as new release movie teasers, playable movie games, music videos, printable movie posters, desktop wallpaper, virtual comics, new release DVD trailers, a special content 'movie lounge' and a coupon savings lobby.

MOVIE Clips Inc. President Shaun Boylan said, "Six out of every ten households in America reside within ten miles of a theatre in the National CineMedia network. Through our new agreement with National CineMedia, the MOVIE Clips CD Rom will now be available nationwide in customized dispensers at the exits of the country's most desirable movie theatre locations. With distribution 365 days a year, the program complements the movie-going experience providing news, entertainment and information about upcoming new release movies. The free MOVIE Clips CD Rom is playable from home, college dorm room or office."

"MOVIE Clips will be available in theatre lobbies free to patrons visiting participating AMC, Cinemark and Regal Entertainment Group theatres," added Cliff Marks, National CineMedias president of sales and chief marketing officer. What better place to engage people who enjoy films about upcoming studio releases and new products than right inside movie theatres? We are pleased to offer moviegoers this entertaining preview as an added bonus when visiting their local theatre.

About MOVIE Clips Inc.

MOVIE Clips Inc. is a technology based company that uses grass roots direct marketing products to drive interactive experiences. MOVIE Clips Inc. is a subsidiary of Capitol Color Mail Inc. who last year celebrated its fifteenth consecutive year as the nation's largest direct mail coupon magazine company by delivering over 15 billion coupon offers through the mail in 2006.

About National CineMedia, Inc.

NCM LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema and lobby advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLCs national network includes approximately 14,000 screens of which approximately 12,200 are part of the companys Digital Content Network (DCN). NCM LLCs DCN covers 154 Designated Market Areas® (49 of the top 50). During 2006, approximately 550 million patrons attended movies shown in theatres owned by the NCM LLC founding members (excluding Loews). National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.8% interest in and is the managing member of NCM LLC. For additional information, visit


National CineMedia
Lauren Leff, 212-931-8107
MOVIE Clips Inc.
Richard Tyson, 1-800-475-0700 ext. 44
Frank Randazzo, 1-239-947-9787 ext. 41