National Cinemedia Forms Movie Theatre Marketing Alliance with Discovery Communications

January 24, 2007
"The addition of Discovery to our stable of world-class entertainment companies producing content for FirstLook furthers our commitment to providing an even more entertaining and enjoyable pre-feature experience for moviegoers"

NEW YORK--(BUSINESS WIRE)--National CineMedia (NCM), a venture of AMC Entertainment, Cinemark USA and Regal Entertainment Group (NYSE: RGC), three of the world's leading theatre operators, announced today a multi-year agreement with Discovery Communications in which the world's leading non-fiction programmer will provide entertaining, short-form content for FirstLook, NCM's digitally delivered pre-feature program presented on more than 11,000 movie theatre screens nationwide.

Discovery Communications will provide pre-feature, sneak peek segments of upcoming programs during FirstLook from its family of cable channels, including the Discovery Channel, TLC, Animal Planet and the Travel Channel. Discovery's content will reach approximately 500 million theatre attendees annually throughout NCM's entire national network of more than 1,000 theatres. Through the agreement Discovery will also benefit from expanded marketing opportunities in participating movie theatre lobbies, including concession promotions using NCM's Lobby Entertainment Network (LEN), which features more than 1,700 video and high-definition plasma screen displays.

"Partnering with NCM allows moviegoers to preview the quality storytelling with which the Discovery brands have become synonymous," said Chris Schembri, senior vice president, media planning and partnerships, Discovery Communications. "The on-screen opportunity, coupled with our presence in movie theatre lobbies lets us reach hundreds of millions of potential viewers in a quality environment and inspire them to watch our compelling, knowledge-filled content across our Discovery family of networks."

Discovery will kick off the NCM relationship with content from new Discovery Channel series FUTURE WEAPONS this month and PLANET EARTH in February and March.

"The addition of Discovery to our stable of world-class entertainment companies producing content for FirstLook furthers our commitment to providing an even more entertaining and enjoyable pre-feature experience for moviegoers," said Cliff Marks, NCM's president of sales and marketing. "This is a terrific way for loyal and new Discovery fans to get a sneak peek at the magnificent visuals and vast array of high quality programming for which Discovery is famous."

About Discovery Communications

Discovery Communications, Inc. is the leading global real-world media company with operations in 170 countries and territories reaching 1.5 billion cumulative subscribers. DCI's over 100 networks of distinctive programming represent 29 trusted brands including Discovery Channel, TLC and Animal Planet. DCI's other properties consist of Discovery Education and COSMEO, a revolutionary online homework help service, as well as Discovery Commerce, which operates more than 100 Discovery Channel Stores in the U.S. Discovery brings the real world to the whole world through its global multiplatform initiatives including Discovery Travel Media, Discovery Mobile and multiple broadband services. DCI's ownership consists of four shareholders: Discovery Holding Company (NASDAQ: DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company's Founder and Chairman. More information about Discovery and its businesses can be found at www.discovery.com.

About National CineMedia

National CineMedia, LLC is a venture of AMC Entertainment Inc., Cinemark USA, Inc. and Regal Entertainment Group (NYSE: RGC), three of the world's leading theatrical exhibition companies. The company develops pre feature entertainment; cinema and lobby advertising products; comprehensive meeting and event services; and alternative forms of entertainment content for distribution across the approximately 13,000 screens operated by its owner theatre circuits and other theatre affiliates. Over 11,000 of these screens are part of NCMs Digital Content Network (DCN), one of the world's largest in-theatre digital distribution networks. The network provides content and advertising to 150 U.S. markets, including 49 of the top 50, reaching an estimated 500 million movie patrons annually. For additional information, please go to www.ncm.com.

Contact:

Press
National CineMedia
Lauren Leff, 212-931-8107
lauren.leff@ncm.com
or
Discovery Communications
Krista Ostensen, 240-662-2516
krista_ostensen@discovery.com