National CineMedia Launches New

Integrated Marketing Platform Premieres with Exclusive Content from Metro-Goldwyn-Mayer Pictures’/Columbia Pictures’ Quantum Of Solace

November 4, 2008
"The way people enjoy and share entertainment and how marketers integrate their messages across multiple mediums is evolving. allows us to touch our audience not only in theatres, but now also at home or on the move."

National CineMedia LLC, operator of the largest digital in-theatre network in North America for cinema advertising, alternative entertainment and events, is extending its FirstLook movie theatre pre-show program to the Web with the launch of the new The site provides a new integrated marketing platform, opening multiple online touch points for NCM’s cinema advertising clients. National CineMedia is leveraging its big screen media production capabilities in the creation of the site, and will also utilize the company’s existing national and local sales teams to support the new

Designed as an entertainment destination and social media gateway, provides unique ways for audiences to interact with and share entertainment content. The site premieres with dedicated sections on movies, TV, and NCM Fathom events, with more entertainment categories to come. Links to tickets will be available through Fandango, the nation’s largest movie ticketing service, as well as through other participating theatre circuit Web sites.

To kick off the launch, is featuring exclusive content from the Metro-Goldwyn-Mayer Pictures/Columbia Pictures’ latest James Bond adventure, Quantum Of Solace (in U.S. theatres November 14), including scenes from the film available for the first time worldwide.

National CineMedia has also developed exclusive, original, interactive and social media features for the site, including:

  • HyperTrailerSM – the evolution of the online movie trailer, National CineMedia’s HyperTrailer is a new immersive rich media trailer that allows users to dive deeper into the movie experience. Users can pause the action and move in a variety of engaging directions to explore extras such as cast and crew interviews, behind-the scenes footage, games, special effects and content-related shopping. An exclusive Quantum Of Solace HyperTrailer is being introduced with the launch.
  • Showtimes NowSM – takes finding a movie showtime to the next level with an innovative transportable theatre mapping widget, featuring smart filters for movie, genre, start times and other extras. Users will be able to find movie tickets through Fandango, with purchasing links to participating theatres.
  • Peel, Post & PlaySM – portable rich media applications – or widgets – that allow users to post and share content in a social media environment.
  • NCM My Scene – a custom social network where users can engage with friends and share entertainment experiences and media in innovative ways.

For marketers, allows them to align and integrate their brands with the entertainment experience online and in-theatre, and, ultimately, through mobile phones.

“This expansion of our cinema advertising business online will allow advertisers to extend beyond the 360-degree marketing reach of the movie theatre environment,” said Cliff Marks, National CineMedia’s president of sales and marketing. “The way people enjoy and share entertainment and how marketers integrate their messages across multiple mediums is evolving. allows us to touch our audience not only in theatres, but now also at home or on the move.” will ultimately serve as a gateway to a rich media vertical ad network, planned to encompass other entertainment-related partner sites across the Web. Ken Venturi, leader of the initiative and National CineMedia’s chief creative officer and senior vice president of Interactive, added, “Through National CineMedia’s collection of exclusive portable widgets, Web site publishers will be able to upgrade their users’ experience with premium entertainment content and expand revenues with enhanced targeting, all while preserving their own branding.”

About Quantum Of Solace

Daniel Craig reprises his role as Ian Fleming’s James Bond 007 in Quantum Of Solace, the Metro-Goldwyn-Mayer Pictures/Columbia Pictures release of EON Productions 22nd adventure in the longest running film franchise in motion picture history. The film is produced by Michael G. Wilson and Barbara Broccoli and directed by Marc Forster. The screenplay was written by Paul Haggis and Neal Purvis & Robert Wade.

About National CineMedia

National CineMedia (NCM) LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema, lobby and online advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC's national network includes over 17,000 screens of which approximately 14,700 are part of the company's Digital Content Network (DCN). NCM LLC's network covers 176 Designated Market Areas(R) (49 of the top 50). During 2007, approximately 685 million patrons attended movies shown in theatres currently included in the network (excluding Consolidated Theatres and Star Theatres). National CineMedia, Inc. (NASDAQ: NCMI) owns a 42.3% interest in and is the managing member of NCM LLC. For additional information, visit

About EON Productions

EON Productions/Danjaq, LLC, is owned by the Broccoli family and has produced twenty two James Bond films since 1962, including Quantum Of Solace. The James Bond films, produced by Michael G. Wilson and Barbara Broccoli, make up the longest running franchise in film history and include the recent blockbuster films GoldenEye, Tomorrow Never Dies, The World is Not Enough, Die Another Day and Casino Royale. EON Productions and Danjaq LLC, are affiliate companies and control all worldwide merchandising of the James Bond franchise.

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at

About Metro-Goldwyn-Mayer Inc.

Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world's largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., Ventanazul, MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution Inc, Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit


National CineMedia
Amy Jane Finnerty, 212-931-8117
Lauren Leff, 303-957-1709