National CineMedia (NCM) Adds Southeast Cinemas to Its Cinema and Fathom Networks

Long-Term Affiliate Agreement Includes the Presentation of NCM’s FirstLook Cinema Advertising Program and NCM Fathom Events

September 29, 2011
"The decision to join the NCM Network was a pretty easy one. I had seen the quality of NCM’s FirstLook cinema advertising and NCM Fathom entertainment presentations at other theaters, and we wanted to see that same level of excellence in our theaters"

CENTENNIAL, Colo. & CHARLOTTE, N.C.--(BUSINESS WIRE)--National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has added Southeast Cinema Entertainment as a network affiliate.

Under the terms of the exclusive agreement, eight Southeast Cinemas movie theater locations with a total of 73 screens in North Carolina, South Carolina and Virginia will join the NCM Cinema Network beginning in November 2011. In addition to exclusively presenting NCM’s FirstLook pre-feature program, select Southeast Cinemas will also present NCM Fathom’s live and pre-recorded Entertainment and Business Events. Southeast Cinema Entertainment has an estimated annual attendance of over 2 million patrons.

“We are very pleased to welcome Southeast Cinemas to the NCM network,” said Kurt Hall, NCM’s president and chief executive officer. “Southeast’s high quality locations in the Carolinas and Virginia will allow us to reach even larger audiences in these key states.”

“The decision to join the NCM Network was a pretty easy one. I had seen the quality of NCM’s FirstLook cinema advertising and NCM Fathom entertainment presentations at other theaters, and we wanted to see that same level of excellence in our theaters,” said Bryan Smith, president of ITBS and senior vice president of Southeast Cinema Entertainment.

The new affiliate agreement with Southeast Cinemas is the most recent expansion of the NCM Cinema Network – the largest digital in-theater video and satellite distribution network in North America. NCM currently has exclusive, long-term cinema advertising agreements in place with founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, totaling approximately 1,175 theaters and 15,300 screens, as well as network affiliate relationships with 22 top regional theater circuits representing approximately 320 theaters and 3,350 screens.

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 175 Designated Market Areas® (49 of the top 50) and includes over 18,100 screens (16,800 digital). During 2010, over 690 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events broadcast network is comprised of nearly 700 locations in 165 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.7% interest in and is the managing member of National CineMedia LLC. For more information, visit www.nationalcinemedia.com or www.ncm.com.

About Southeast Cinema Entertainment

Steve Smith formed Southeast Cinema Entertainment in 2004 with one goal in mind – to give a great presentation at a fair price. Since the start, Southeast Cinemas has followed a selectively targeted strategy of finding the best theater locations, enabling the company to grow and change with the times. Each Southeast Cinemas theater features state-of-the-art technology, including digital 3-D and IMAX in select locations, to deliver the very best in picture quality and sound. Southeast Cinema Entertainment currently owns and operates 73 screens in the Carolinas and Virginia. For more information, visit http://www.southeastcinemas.com.

Contact:

NCM Media Networks
Lauren Leff, 303-957-1709
lauren.leff@ncm.com
or
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
or
Southeast Cinema Entertainment
Bryan Smith, 704-529-1200
bsitbs@att.net