NCM Movie Night Out App Launches for iPhone, Android and WAP Mobile Devices

Free App Helps People Plan an Entertaining Night Out Before, During and After a Movie

September 20, 2010
"That old favorite – dinner and a movie – just got a whole lot easier!"

CENTENNIAL, Colo.--(BUSINESS WIRE)--NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, today debuted its free Movie Night Out application for Apple® iPhone®, iPod touch®, Android™ mobile devices, and via movienightout.com for Blackberry® and other WAP devices.

NCM’s Movie Night Out app helps users plan that perfect movie night out on the town. With a feature-rich interface, Movie Night Out can help recommend a movie based on the kind of evening a user has in mind, with suggestions on what to do before and after the film. Movie lovers can take in reviews, watch trailers, search showtimes and theater locations, and buy tickets directly from the app through links to Fandango or theater circuit websites. Then, with Citysearch reviews and recommendations, Movie Night Out can also help users choose where to do their pre-movie shopping, have dinner, or even buy flowers for their date, and then finish the night out with dessert or getting together with friends at a local club.

Movie Night Out also lets users save a plan, map it out on Google Maps, and share it with friends via Facebook, Twitter and email. Be it a first date or a night out with the family, Movie Night Out helps plan it all.

The free Movie Night Out app is available for download from the App Store or through the Android Market.

“Going out to the movies is a social event, and people like to make an entire evening out of it. Our new Movie Night Out is a truly platform-agnostic app that gives users a way to pick a movie, theater and plan their entire evening, all from their mobile device,” said Ken Venturi, chief creative officer and executive vice president of interactive media with NCM Media Networks. “That old favorite – dinner and a movie – just got a whole lot easier!”

The app’s detailed local business information is powered by CityGrid Media, which owns and operates leading local content and advertising network CityGrid® and leading consumer properties including Citysearch, Insider Pages and Urbanspoon.

Movie Night Out is part of the NCM interactive portfolio, featuring over 40 movie and entertainment-related web sites, online widgets and mobile applications – the No. 1 online portfolio of sites reaching moviegoers according to comScore.

For more information on the Movie Night Out app, visit YouTube, Facebook or www.movienightout.com.

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater network covers 172 Designated Market Areas® (49 of the top 50) and includes approximately 17,100 screens (15,600 digital). During 2009, over 680 million patrons attended movies shown in theaters currently included in NCM’s network (excluding Consolidated Theatres). The NCM Fathom Events broadcast network is comprised of approximately 550 locations in 154 Designated Market Areas® (49 of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing over 40 entertainment-related web sites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.2% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com.

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Contact:

NCM Media Networks
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
http://www.nationalcinemedia.com/national-cinemedia-news