Sheets™ Brand Energy Strips Calls on Consumers to Create Brand’s Next Ad via National Facebook Competition

User-Generated Commercial Contest to be Judged by Superstar Athlete LeBron James and his Sheets Team

December 13, 2011
"At Sheets™ we continue to look for ways to innovate and we’re excited to engage our consumers in a unique fashion to get them involved in the evolution of our advertising campaign"

Sheets™ Brand Energy Strips, “the new way to do energy,” today announced a national Facebook competition to search for the brand’s next commercial. Judged by basketball superstar and brand partner LeBron James and his Sheets™ Team, Sheets™ will turn over the creation of their new national commercial to consumers. Beginning today, entrants will have 45 days to submit their creative take on Sheets’™ highly publicized advertising campaign through the Sheets™ Facebook page (www.facebook.com/takeasheet) and the winning commercial will have their spot aired on national television and in movie theaters nationwide in 2012.

Following in the footsteps of Sheets™ co-founder LeBron James, who directed his own Sheets™ commercial which launches today all ads must be 15-30 seconds long and demonstrate originality, creativity and humor.

Commercials will be uploaded to www.facebook.com/takeasheet and the top six spots as determined by the most number of “likes” after 45 days will be featured on the Sheets™ Facebook page in the “Finals.” Then, LeBron James and his esteemed panel of judges will vote on the winning commercial.

Utilizing social media to engage consumers is a pinnacle of the early success of Sheets™. The brand launched with a viral video featuring Danilo Gallinari which attracted over 300,000 views and has developed several successful Twitter and Facebook campaigns including a mobile Twitter initiative with international recording artist Pitbull’s national tour.

“At Sheets™ we continue to look for ways to innovate and we’re excited to engage our consumers in a unique fashion to get them involved in the evolution of our advertising campaign,” said Warren Struhl, CEO of PureBrands, owner of Sheets™ Brand. “We look forward to seeing the originality of our consumers and thus being able to provide them with a national platform to showcase their talents.”

Sheets™ will use the high-impact medium of cinema to launch the company’s Facebook competition promo and LeBron James ad as part of NCM Media Networks’ FirstLook pre-feature program.

NCM’s FirstLook entertainment and cinema advertising pre-show program is seen by over 700 million movie patrons annually across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other leading regional theater circuits in 176 Designated Market Areas® (49 of the top 50).

“The Sheets™ Energy Strips ad campaign has certainly energized our NCM FirstLook pre-show, so it is exciting to think that we will be helping someone out there to be a movie star and see his or her winning commercial on the big screen,” said Cliff Marks, president of sales and marketing with NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. “By launching this new campaign at the movies, Sheets is taking full advantage of the natural synergies between cinema and TV to reach consumers both on the go and at home. It’s a very smart way to continue building a new national brand.”

Unlike other energy products, Sheets™ Brand Energy Strips are distinctive because they are paper-thin, individually wrapped, dissolvable pocket-sized strips. When placed on your tongue, the strips begin to dissolve instantly and are easily swallowed and digested, delivering hours of energy. With multiple flavors, Sheets™ won’t spill or melt, have no calories, no carbohydrates, no sugar and require no water. Sheets™ uses proprietary technology that provides a breakthrough delivery system enabling consumers to get fast-acting energy — anytime, anywhere.

About PureBrands, LLC:

PureBrands, LLC, is a holding company that creates, acquires and markets proprietary and differentiated consumer products. The company’s inaugural product is Sheets™ Brand Energy Strips, which launched in June 2011. Some of the world's best athletes and hottest entertainers are founding partners and/or investors in PureBrands, including superstar athletes LeBron James and Amar’e Stoudemire, as well as award-winning entertainers Drake and Pitbull. Please visit Sheets™ at http://www.sheetsbrand.com.

Contact:

NCM Media Networks