PRESS RELEASES

  • November 4, 2008

    Integrated Marketing Platform Premieres with Exclusive Content from Metro-Goldwyn-Mayer Pictures’/Columbia Pictures’ Quantum Of Solace

    National CineMedia LLC, operator of the largest digital in-theatre network in North America for cinema advertising, alternative entertainment and events, is extending its FirstLook movie theatre pre-show program to the Web with the launch of the new www.NCM.com. The site provides a new integrated marketing platform, opening multiple online touch points for NCM’s cinema advertising clients. National CineMedia is leveraging its big screen media...
  • August 5, 2008

    New Cell Phone Courtesy Public Service Announcement to Run Before Movies in AMC, Cinemark and Regal Entertainment Group Theatres Nationwide Starting in October

    CENTENNIAL, Colo. & OVERLAND PARK, Kan.--(BUSINESS WIRE)--Sprint (NYSE:S) and National CineMedia (NASDAQ:NCMI), operator of the largest digital in-theatre network in North America for cinema advertising, alternative entertainment and events, have entered into an exclusive, multi-year agreement to promote courtesy in movie theatres through a series of public service announcements reminding moviegoers to silence their cell phones and refrain from texting...
  • March 25, 2008
    CENTENNIAL, Colo. & PORTLAND, Ore.--(BUSINESS WIRE)--National CineMedia LLC (NCM), has entered into a network affiliate agreement with Hollywood Theaters, the eighth largest movie theater exhibition company in the U.S., for the presentation of pre-show advertising, comprehensive meetings and event services, and in-theater entertainment events through its NCM FATHOM division. Under the terms of the new, exclusive multi-year agreement, Hollywood Theater...
  • March 20, 2008

    Human Joystick Technology to Be Integrated into FirstLook Pre-Show Exclusively

    CENTENNIAL, Colo. & NEW YORK--(BUSINESS WIRE)--National CineMedia and Brand Experience Lab have entered into an exclusive partnership to bring AudienceGame™ interactive gaming to the big screen. The new relationship provides for a test program to ensure seamless integration of the Brand Experience Lab proprietary gaming technology into National CineMedia’s FirstLook digital entertainment and advertising pre-feature program. If the pilot...
  • March 10, 2008

    "What is F?" 6-Spot Campaign Takes Advantage of Unique Movie Theatre Environment and Surround Sound on More Than 13,200 Screens Nationwide

    TORRANCE, Calif. & CENTENNIAL, Colo.--(BUSINESS WIRE)--Lexus has launched an innovative new cinema advertising campaign for the 2008 IS F luxury high-performance sedan in National CineMedia’s (NCM) FirstLook pre-feature program. Delivered through NCM’s Digital Content Network (DCN) – the largest digital in-theatre network in North America – FirstLook is currently seen on over 13,200 screens in AMC Entertainment Inc.,...
  • March 10, 2008

    Reactrix STEPscape and WAVEscape Interactive Advertising Network to Begin Pilot Program With National CineMedia in Select Movie Theatre Lobbies Across the U.S.

    REDWOOD CITY, Calif. & CENTENNIAL, Colo.--(BUSINESS WIRE)--Reactrix Systems, Inc., a leading interactive out-of-home media company, today announced it has entered into an relationship with cinema advertising leader National CineMedia (NCM), making Reactrix the exclusive provider of gesture-based interactive media and technology for NCM’s movie theatre lobby advertising initiatives. The new relationship provides for a pilot program and...
  • February 10, 2008

    New Public Service Trailer Marks the First for the World-Renowned Director; He’s Latest Celebrity Director to Appear in AT&T’s Be Sensible Campaign

    Academy Award-winning film director, writer and producer Martin Scorsese is urging moviegoers, “please don’t interrupt our movies," with ringing wireless phones in theaters. For the first time, Scorsese has lent his considerable skills to create a public service announcement for AT&T's Be Sensible wireless courtesy program. Now in its seventh year, the program asks moviegoers to silence their wireless devices...
  • January 14, 2008

    New Alliance Provides Studio Content to FirstLook Pre-Feature Program in AMC, Cinemark, Regal Entertainment Group and other National CineMedia Affiliate Movie Theatres Nationwide

    CENTENNIAL, Colo. & LOS ANGELES--(BUSINESS WIRE)--Warner Bros. and National CineMedia (NCM) have formed a partnership to provide pre-feature entertainment content and advertising in movie theatres nationwide. Through the arrangement, Warner Bros. will provide original, exclusive content for NCM’s FirstLook pre-feature program, giving audiences a behind-the-scenes look at upcoming Warner Bros. films including Fool’s Gold and...
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