PRESS RELEASES

  • June 29, 2010

    Affiliate Agreement Includes the Presentation of NCM’s FirstLook Cinema Advertising Pre-Feature Program, as well as NCM Fathom Entertainment and Business Events

    CENTENNIAL, Colo. & NEW ALBANY, Ind.--(BUSINESS WIRE)--National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has entered into a network affiliate agreement with Great Escape Theatres, an Indiana-based cinema chain, for the presentation of cinema advertising and NCM Fathom entertainment and business events in theaters. Under the terms of the...
  • May 17, 2010

    3-D Public Service Announcement from Sprint to Premiere in NCM’s FirstLook Pre-Feature Program in Movie Theaters Nationwide on May 21

    Sprint will add a new dimension to courtesy with the premier of its first 3-D cinema public service announcement (PSA) campaign in NCM’s FirstLook in movie theaters nationwide, beginning May 21, 2010. The new PSA is part of Sprint’s exclusive, multi-year agreement with NCM Media Networks – a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology – and its founding member circuits AMC...
  • April 12, 2010
    Today, the Cinema Advertising Council (CAC) industry trade association revealed findings from the 2009 “NewMediaMetrics 360 Cross Platform Study” – a study that links Emotional Attachment (EA)™ of consumers to brands in key categories to media across multiple media types and properties . The value of cinema compared with other broad media platforms was illustrated in an announcement made today by Michael Chico, President and...
  • March 23, 2010

    3D Spot to Premiere Nationwide in NCM’s FirstLook Pre-Feature Program in Movie Theaters Nationwide on April 2

    NEW YORK & CENTENNIAL, Colo.--(BUSINESS WIRE)--Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, will be the first electronics company in the U.S. to launch a 3D cinema advertising campaign to highlight the wonder of Samsung’s new 3D LED TV. Global media agency network Starcom MediaVest Group developed the media plan for the new 3D cinema marketing effort on behalf of Samsung,...