PRESS RELEASES

  • November 26, 2012

    New Five-Plus Year Analysis Proves the Cumulative Ad Effectiveness of Pairing Cinema with TV

    CENTENNIAL, Colo.--(BUSINESS WIRE)--NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, released a new analysis on the impact of cinema advertising on recall and likeability of advertising when combined with a TV schedule for the same brand(s). The analysis included over 1,350 standard ads spanning 29 distinct product categories. Utilizing Nielsen IAG’s web-...
  • October 1, 2012
    CENTENNIAL, Colo.--(BUSINESS WIRE)--National CineMedia, Inc. (NASDAQ: NCMI) (the Company), the managing member and owner of 48.6% of National CineMedia, LLC (NCM LLC), the operator of the largest digital in-theatre network in North America, today announced that the Company will be participating at the MKM Partners Cinema Symposium on Thursday, October 4, 2012 at the Concierge Conference Centers in New York, NY. The fireside chat, with the...
  • September 25, 2012
    Cut the Rope, the digital gaming smash hit created by ZeptoLab®, will be making its big screen debut exclusively in National CineMedia (NCM)’s FirstLook pre-show in movie theaters across the United States. From September 28 through October 25, special Cut The Rope video content – including an all-new animated short starring Om Nom, the game’s loveable star – will run in NCM’s FirstLook prior to select screenings of G and PG-rated...
  • September 10, 2012
    CENTENNIAL, Colo.--(BUSINESS WIRE)--National CineMedia, Inc. (NASDAQ: NCMI) (the Company), the managing member and owner of 48.6% of National CineMedia, LLC (NCM LLC), the operator of the largest digital in-theatre network in North America, today announced that the Company will participate at the following investor conferences: Imperial Capital 6th Annual Global Opportunities Conference on Wednesday, September 19, 2012 at the...
  • August 30, 2012

    Fourth Installment of Award-Winning Marketing Strategy Finds Kia’s Popular Hamsters Dancing to the Beat of “In My Mind” (Axwell remix)

    • “Bringing Down the House” will debut on more than 18,000 movie screens on Fri., Aug. 31; television airings begin with MTV’s Video Music Awards on September 6
    • Multi-platform campaign includes in-cinema, TV, out-of-home, digital and social media elements
    Kia Motors’ music-loving hamsters, the stars of some of the most watched viral videos in the world over the last three years, return this weekend in a new campaign for the wildly popular Soul urban passenger vehicle that brings the 21st century’s electronic dance music craze to a stuffy 18th century opera house. Set to “In My Mind” (Axwell remix), the hamsters takeover an ornate theater with a never-before-seen display of modern music, high-...
  • May 16, 2012

    New Big Screen Original Content Opportunities With Funny Or Die, VEVO and “A Taste of the Movies”™

    NCM's Movie Night Out™ with CinemaSync™ Brings the Cinema to Life as the Premiere Second-Screen Movie App

    NEW YORK--(BUSINESS WIRE)--Taking its place among the top national media networks for the first time, NCM Media Networks (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, unveiled new ways to reach moviegoers at its “The Bigger Picture” upfront presentation at the AMC Lincoln Square movie theater in New York. The NCM network is one of America’s top rated networks every...
  • April 25, 2012
    CENTENNIAL, Colo. & ST. CLOUD, Minn.--(BUSINESS WIRE)--National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has added United Entertainment Corp. (UEC) as a new network affiliate. Under the provisions of the new, exclusive long-term agreement, 14 UEC Theatres with 124 screens in Calif., Ind., Mich., Miss., N.C., Ohio, Pa., Tenn., and Utah will join the NCM...
  • March 20, 2012
    CENTENNIAL, Colo.--(BUSINESS WIRE)--National CineMedia, Inc. (NASDAQ: NCMI) (the Company), the managing member and owner of 48.7% of National CineMedia, LLC (NCM LLC), the operator of the largest digital in-theatre network in North America, today announced that the Company will be presenting at the Barclays Capital High Yield Bond and Syndicated Loan Conference on Monday, March 26, 2012 at the Arizona Biltmore in Phoenix, Arizona. The presentation,...