PRESS RELEASES

  • March 10, 2008

    "What is F?" 6-Spot Campaign Takes Advantage of Unique Movie Theatre Environment and Surround Sound on More Than 13,200 Screens Nationwide

    TORRANCE, Calif. & CENTENNIAL, Colo.--(BUSINESS WIRE)--Lexus has launched an innovative new cinema advertising campaign for the 2008 IS F luxury high-performance sedan in National CineMedia’s (NCM) FirstLook pre-feature program. Delivered through NCM’s Digital Content Network (DCN) – the largest digital in-theatre network in North America – FirstLook is currently seen on over 13,200 screens in AMC Entertainment Inc.,...
  • March 10, 2008

    Reactrix STEPscape and WAVEscape Interactive Advertising Network to Begin Pilot Program With National CineMedia in Select Movie Theatre Lobbies Across the U.S.

    REDWOOD CITY, Calif. & CENTENNIAL, Colo.--(BUSINESS WIRE)--Reactrix Systems, Inc., a leading interactive out-of-home media company, today announced it has entered into an relationship with cinema advertising leader National CineMedia (NCM), making Reactrix the exclusive provider of gesture-based interactive media and technology for NCM’s movie theatre lobby advertising initiatives. The new relationship provides for a pilot program and...
  • February 28, 2008

    Announces Quarterly Cash Dividend

    CENTENNIAL, Colo.--(BUSINESS WIRE)--National CineMedia, Inc. (NASDAQ: NCMI) (the Company), the managing member and owner of 44.8% of National CineMedia, LLC (NCM LLC), the operator of the largest digital in-theatre network in North America, today announced consolidated results for the fiscal fourth quarter and year ended December 27, 2007. Total revenue for the fourth quarter 2007 increased 27.5% to $94.5 million from $74.1 million for the...
  • February 19, 2008

    New Marketing Alliance to Showcase Disney Branded Entertainment and Products in AMC, Cinemark, Regal Entertainment Group and other National CineMedia Affiliate Movie Theatres Nationwide

    Walt Disney Studios Home Entertainment, a division of The Walt Disney Studios, and National CineMedia (NCM) have entered into a new marketing agreement to provide pre-feature entertainment content and advertising in movie theatres nationwide. Through the new arrangement, original content for NCM’s FirstLook pre-feature program will give audiences attending G and PG-rated movies an exciting behind-the-scenes look at upcoming home entertainment...
  • February 10, 2008

    New Public Service Trailer Marks the First for the World-Renowned Director; He’s Latest Celebrity Director to Appear in AT&T’s Be Sensible Campaign

    Academy Award-winning film director, writer and producer Martin Scorsese is urging moviegoers, “please don’t interrupt our movies," with ringing wireless phones in theaters. For the first time, Scorsese has lent his considerable skills to create a public service announcement for AT&T's Be Sensible wireless courtesy program. Now in its seventh year, the program asks moviegoers to silence their wireless devices...
  • January 14, 2008

    New Alliance Provides Studio Content to FirstLook Pre-Feature Program in AMC, Cinemark, Regal Entertainment Group and other National CineMedia Affiliate Movie Theatres Nationwide

    CENTENNIAL, Colo. & LOS ANGELES--(BUSINESS WIRE)--Warner Bros. and National CineMedia (NCM) have formed a partnership to provide pre-feature entertainment content and advertising in movie theatres nationwide. Through the arrangement, Warner Bros. will provide original, exclusive content for NCM’s FirstLook pre-feature program, giving audiences a behind-the-scenes look at upcoming Warner Bros. films including Fool’s Gold and...
  • November 8, 2007

    Announces Quarterly Cash Dividend

    CENTENNIAL, Colo.--(BUSINESS WIRE)-- National CineMedia, Inc. (NASDAQ: NCMI) (the Company), the managing member and owner of 44.8% of National CineMedia, LLC (NCM LLC), the operator of the largest digital in-theatre network in North America, today announced consolidated results for the third fiscal quarter ended September 27, 2007. Total revenue for the third quarter 2007 increased 60.8% to $97.6 million from $60.7 million for the...
  • November 6, 2007
    NEW YORK & CENTENNIAL, Colo.--(BUSINESS WIRE)-- National CineMedia LLC (NCM), operator of the largest digital in-theatre network in North America, announced today a multi-year strategic content and marketing agreement with A&E Television Networks (AETN) to provide pre-feature entertainment content and advertising on movie screens in theatres nationwide. AETN will kick off the relationship on December 28, 2007 with new content...